Mumbai: Django, a next-generation creative agency, has secured the digital mandate for Eva, the iconic personal care brand from TTK Healthcare. The partnership marks a new phase of evolution for one of India’s most loved women’s deodorant brands, with a focus on modernising its digital presence while staying true to its legacy.
As one of the earliest women’s deodorant brands in India, Eva has been a familiar part of everyday life for generations of Indian women. With changing consumer expectations and a rapidly evolving personal care landscape, the collaboration with Django aims to reintroduce Eva to a new generation, shaping a brand narrative centred on confidence, self-expression, and authenticity.
Under the mandate, Django will handle Eva’s content strategy, social media management, campaign creation, influencer collaborations, and overall brand storytelling. The agency will focus on strengthening relevance and recall across digital platforms, ensuring the brand continues to resonate with today’s consumers.
Speaking on the mandate win, Aashay Shah, Co-founder at Django Digital, said, “Eva has always been a brand with its own charm, personality, and loyal audience. What excites us is the opportunity to take that legacy into its next chapter – evolving the way Eva speaks, engages, and shows up for today’s consumers while staying true to what people already love about it.”
Arjun Siva, Head of Digital & eCommerce, TTK Healthcare, said, “Eva has always been about helping young women make Special happen in their everyday lives. Django understood that spirit right away and brought ideas that feel current, confident, and full of heart. We can’t wait to bring that to life together.”
