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Home Campaigns

Doctor-Led Initiative “Nasha Mukti Indradhanush Abhiyan India” aims to achieve Addiction-Free India

Launched by the ACHE in collaboration with DAAD, this campaign is garnering unprecedented support from medical professionals & public, paving the way for a healthier, addiction-free India

by MN4U Bureau
July 16, 2024
in Campaigns
Reading Time: 3 mins read
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Doctor-Led Initiative “Nasha Mukti Indradhanush Abhiyan India” aims to achieve Addiction-Free India
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New Delhi: In a strong push for a tobacco-free future, the “Nasha Mukti Indradhanush Abhiyan India” campaign, led by ACHE and DAAD, is rallying nationwide. Medical professionals and the public are fervently backing this initiative for a healthier, addiction-free India.

In the last eight months, over 1,000 medical professionals and students have supported the campaign, backing it with their signatures. The signatures are being gathered and shared with health organizations and policymakers, including the Prime Minister’s Office, to promote strict tobacco cessation measures.

Dr Narender Saini, Former General Secretary of the Indian Medical Association (IMA), asserts, “The Nasha Mukti Indradhanush Abhiyan India is not just a campaign; it’s a movement towards a healthier future. The campaign embodies a comprehensive strategy to eradicate the grip of tobacco addiction while advocating for stricter policies to curb tobacco use and other harmful substances. We are witnessing a dynamic shift in how tobacco cessation is approached. The collective efforts of our dedicated healthcare professionals and the broader community in dispelling myths and fostering awareness are crucial steps toward a healthier society.”

The campaign aims to address various addictions, not just tobacco but also drugs, alcohol, and excessive smartphone use, in line with the United Nations’ SDG-3 focusing on promoting healthy lives and well-being for all ages through a preventive and curative approach to crisis management.

Dr Pawan Gupta, Senior Consultant, Pulmonary Medicine, BLK-MAX Super Speciality Hospital Delhi, emphasises the campaign’s comprehensive approach, saying, “We are witnessing a paradigm shift. Our strategy integrates global best practices with local insights, ensuring a robust framework for tackling addiction. By uniting healthcare professionals and concerned citizens, this campaign creates a powerful voice to advocate for better health practices and policies. This holistic approach is crucial for achieving our goals and making a lasting impact on public health.” 

Dr. Sunaina Soni, Assistant Professor, Department of Physiology, Subharti Medical College, Meerut, echoes, “The overwhelming response from the medical community indicates the campaign’s importance. The signatures we’ve gathered will drive significant policy changes, making a tangible difference in the fight against addiction. Through this campaign, we’re not just collecting signatures; we’re inspiring hope and accountability. It’s about empowering individuals and communities to believe in and strive for a tobacco-free future.”

The “Nasha Mukti Indradhanush Abhiyan India” campaign mobilizes healthcare workers and the public in the fight against addiction, prompting crucial policy shifts. Through widespread backing, it strives for a healthier, addiction-free India by sharing signatures and narratives with health groups and policymakers, like the Prime Minister’s Office (PMO), to push for strict tobacco cessation measures and better public health policies.

Key Points of Nasha Mukti Indradhanush Abhiyan India

  • De-Addiction: Aiming to free individuals from tobacco, drugs, alcohol, and smartphone addiction.
  • SDG-3 Advancement: Striving to ensure good health and well-being for all, in alignment with Sustainable Development Goal-3(SDG-3).
  • Myth Dissemination: Raising awareness to dispel myths surrounding harmful addictions.
  • Individual Assistance: Offering guidance and support to individuals seeking better health and a happier life.
  • Global Strategies: Implementing international strategies to combat addiction.
  • Consultative Approach: Developing successful intervention modules for smoking cessation.
  • Policy Strengthening: Advocating for policies that promote harm reduction, aiming for an addiction-free India. 
Tags: ACHEAddiction-Free IndiaBLK-MAXDr Narender SainiDr. Pawan GuptaDr. Sunaina SoniIndian Medical AssociationNasha Mukti Indradhanush Abhiyan IndiaSubharti Medical College

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