Saturday, August 8, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

Doctor-Led Initiative “Nasha Mukti Indradhanush Abhiyan India” aims to achieve Addiction-Free India

Launched by the ACHE in collaboration with DAAD, this campaign is garnering unprecedented support from medical professionals & public, paving the way for a healthier, addiction-free India

by MN4U Bureau
July 16, 2024
in Campaigns
Reading Time: 3 mins read
A A
Doctor-Led Initiative “Nasha Mukti Indradhanush Abhiyan India” aims to achieve Addiction-Free India
Share Share ShareShare

New Delhi: In a strong push for a tobacco-free future, the “Nasha Mukti Indradhanush Abhiyan India” campaign, led by ACHE and DAAD, is rallying nationwide. Medical professionals and the public are fervently backing this initiative for a healthier, addiction-free India.

In the last eight months, over 1,000 medical professionals and students have supported the campaign, backing it with their signatures. The signatures are being gathered and shared with health organizations and policymakers, including the Prime Minister’s Office, to promote strict tobacco cessation measures.

Dr Narender Saini, Former General Secretary of the Indian Medical Association (IMA), asserts, “The Nasha Mukti Indradhanush Abhiyan India is not just a campaign; it’s a movement towards a healthier future. The campaign embodies a comprehensive strategy to eradicate the grip of tobacco addiction while advocating for stricter policies to curb tobacco use and other harmful substances. We are witnessing a dynamic shift in how tobacco cessation is approached. The collective efforts of our dedicated healthcare professionals and the broader community in dispelling myths and fostering awareness are crucial steps toward a healthier society.”

The campaign aims to address various addictions, not just tobacco but also drugs, alcohol, and excessive smartphone use, in line with the United Nations’ SDG-3 focusing on promoting healthy lives and well-being for all ages through a preventive and curative approach to crisis management.

Dr Pawan Gupta, Senior Consultant, Pulmonary Medicine, BLK-MAX Super Speciality Hospital Delhi, emphasises the campaign’s comprehensive approach, saying, “We are witnessing a paradigm shift. Our strategy integrates global best practices with local insights, ensuring a robust framework for tackling addiction. By uniting healthcare professionals and concerned citizens, this campaign creates a powerful voice to advocate for better health practices and policies. This holistic approach is crucial for achieving our goals and making a lasting impact on public health.” 

Dr. Sunaina Soni, Assistant Professor, Department of Physiology, Subharti Medical College, Meerut, echoes, “The overwhelming response from the medical community indicates the campaign’s importance. The signatures we’ve gathered will drive significant policy changes, making a tangible difference in the fight against addiction. Through this campaign, we’re not just collecting signatures; we’re inspiring hope and accountability. It’s about empowering individuals and communities to believe in and strive for a tobacco-free future.”

The “Nasha Mukti Indradhanush Abhiyan India” campaign mobilizes healthcare workers and the public in the fight against addiction, prompting crucial policy shifts. Through widespread backing, it strives for a healthier, addiction-free India by sharing signatures and narratives with health groups and policymakers, like the Prime Minister’s Office (PMO), to push for strict tobacco cessation measures and better public health policies.

Key Points of Nasha Mukti Indradhanush Abhiyan India

  • De-Addiction: Aiming to free individuals from tobacco, drugs, alcohol, and smartphone addiction.
  • SDG-3 Advancement: Striving to ensure good health and well-being for all, in alignment with Sustainable Development Goal-3(SDG-3).
  • Myth Dissemination: Raising awareness to dispel myths surrounding harmful addictions.
  • Individual Assistance: Offering guidance and support to individuals seeking better health and a happier life.
  • Global Strategies: Implementing international strategies to combat addiction.
  • Consultative Approach: Developing successful intervention modules for smoking cessation.
  • Policy Strengthening: Advocating for policies that promote harm reduction, aiming for an addiction-free India. 
Tags: ACHEAddiction-Free IndiaBLK-MAXDr Narender SainiDr. Pawan GuptaDr. Sunaina SoniIndian Medical AssociationNasha Mukti Indradhanush Abhiyan IndiaSubharti Medical College

RECENT POSTS

TSBI
Campaigns

TSBI extends Zydus Lifesciences’ #LiverKiSuno campaign with Vivek Dahiya and Sana Makbul

August 7, 2026
0

Mumbai: Building on the momentum of Zydus Lifesciences Limited's #LiverKiSuno campaign, TheSmallBigIdea (TSBI) has scripted and produced an influencer-led digital...

Read moreDetails
Tossin Pizza
Campaigns

Tossin Pizza launches ‘The Game Box’ campaign to turn every pizza order into a shared experience

August 7, 2026
0

Mumbai: Tossin Pizza has launched 'The Game Box', a consumer engagement campaign that transforms its pizza boxes into interactive board...

Read moreDetails
Jainam Launches ‘Kal Jaante Hain, Kal Banaate Hain’ Campaign to Champion Clarity Amid Market Noise
Campaigns

Jainam Launches ‘Kal Jaante Hain, Kal Banaate Hain’ Campaign to Champion Clarity Amid Market Noise

August 7, 2026
0

Mumbai: Jainam, an end-to-end financial services company, has unveiled its first brand campaign under its transformed brand identity, 'Kal Jaante...

Read moreDetails
Reliance Trends Launches New-Age Onam Campaign Featuring Preity Mukundhan, Sarangi Shyam and DJ Attakkari
Campaigns

Reliance Trends Launches New-Age Onam Campaign Featuring Preity Mukundhan, Sarangi Shyam and DJ Attakkari

August 7, 2026
0

Mumbai: Reliance Trends has unveiled its latest Onam campaign, conceptualised by creative agency PlusOne Design, celebrating a new generation that...

Read moreDetails
Greenply Launches TermiVax, India’s First Anti-Termite Vaccinated Plywood Technology
Campaigns

Greenply Launches TermiVax, India’s First Anti-Termite Vaccinated Plywood Technology

August 7, 2026
0

New Delhi: Greenply Industries Limited has introduced TermiVax, one of India's first anti-termite vaccinated plywood technologies powered by advanced nanotechnology,...

Read moreDetails
Air India Launches ‘Incredible India’ Instagram Campaign to Showcase the Country’s Beauty
Campaigns

Air India Launches ‘Incredible India’ Instagram Campaign to Showcase the Country’s Beauty

August 7, 2026
0

New Delhi: Air India, India's leading global airline, has unveiled a new Instagram campaign celebrating the breathtaking beauty, cultural diversity,...

Read moreDetails

LATEST NEWS

Ashish Parikh

Havells India Appoints Ashish Parikh as President & SBU Head

August 8, 2026
Amit Bhalerao

Schaeffler India Appoints Amit Bhalerao as Chief Operating Officer

August 8, 2026

ANALYSIS

TAM-Sports
Analysis

ICC Women’s T20 World Cup 2026 records 39% rise in per-match ad volumes: TAM Sports

August 7, 2026
0

Mumbai: The ICC Women's T20 World Cup 2026 witnessed a significant rise in advertising intensity on a per-match basis despite...

PEOPLE

Shweta Jain
People

Proximo Spirits names Shweta Jain as Managing Director for India & South Asia

August 8, 2026
0

Global spirits company Proximo Spirits has named Shweta Jain as Managing Director for India and South Asia, bringing on board...

MARKETING

Ankit Chaturvedi Prohance
Marketing

ProHance names Ankit Chaturvedi as Global Head of Marketing and GTM Engineering

August 7, 2026
0

Mumbai: ProHance, the Productivity Control Room for enterprises, has appointed Ankit Chaturvedi as its Global Head of Marketing and GTM...

Subscribe to Newsletters

ADVERTISING

Shruthi Subramaniam
Advertising

BBDO India’s Shruthi Subramaniam Joins Global Jury for The One Club’s Young Ones ‘Get Out the Vote’ Competition

August 7, 2026
0

Mumbai: Shruthi Subramaniam, Executive Creative Director at BBDO India, has been appointed to the global jury for The One Club for Creativity's inaugural Young Ones...

PRINT

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years
Media

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years

August 5, 2026
0

New Delhi: The Times of India emerged as the largest recipient of the Union government's print advertising expenditure between FY2020-21...

AUTHOR'S CORNER

There’s Life Beyond Dot Com (Bubble)
Authors Corner

There’s Life Beyond Dot Com (Bubble)

August 7, 2026
0

A few weeks ago, while going through some old photographs, I came across one where I was wearing a Tantra...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Shweta Jain

Proximo Spirits names Shweta Jain as Managing Director for India & South Asia

August 8, 2026
Ashish Parikh

Havells India Appoints Ashish Parikh as President & SBU Head

August 8, 2026
Amit Bhalerao

Schaeffler India Appoints Amit Bhalerao as Chief Operating Officer

August 8, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.