Wednesday, June 24, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home OTT

DocuBay unveils ’12 Digit Masterstroke’: Insight into India’s Aadhaar revolution

The documentary unravels the relentless efforts, challenges faced and remarkable achievements in providing a unique identity to over a billion people by Nandan Nilekani and his team

by MN4U Bureau
May 3, 2024
in OTT
Reading Time: 2 mins read
A A
DocuBay unveils ’12 Digit Masterstroke’: Insight into India’s Aadhaar revolution
Share Share ShareShare

DocuBay’s latest original, ‘12 Digit Masterstroke – The Untold Story of Aadhaar,’ reveals the creation journey behind India’s “Aadhaar Card,” providing insights into the world’s largest social identity program for over 1.4 billion people.

DocuBay showcases how a diverse team, including tech expert Nandan Nilekani, overcame unprecedented challenges to create India’s Aadhaar card, navigating through logistical, technological, financial, and bureaucratic obstacles under two prime ministers.

Girish Dwibhashyam, COO of DocuBay said, “While there is a lot of awareness about the remarkable initiatives that have benefited over a billion beneficiaries of various government schemes, through the Aadhaar project, not many people are aware of the gigantic efforts which were required from a team of technocrats led by Mr. Nandan Nilekani that executed the project to fruition. We are thrilled and grateful to have captured this historic story into our DocuBay Orignal film.”

The documentary, narrated by entrepreneur Ankur Warikoo, features Ram Sewak Sharma, former CEO of UIDAI, an IAS officer, who articulates technology in a ‘Dabang’ way. Ganga Kapavarapu, a tech buff who brought a financial focus to the program. Srikanth Nadhamuni, the ‘tech guru’, introduced a powerful technological armoury for the creation of Aadhar. Shankar Maruwada, ‘Sir Panch’, played a key role in marketing Aadhaar with a small team of four. Pramod Verma the ‘Chief Royal Architect’ of Aadhar sketched the building blocks for the program. Lastly, Ashok Pal Singh modernised the Indian postal system through digitalisation and their stories of overcoming challenges.

“How do you encapsulate a five-year rollercoaster journey into 50 minutes,” said Sujata Kulshreshtha, founder and CEO of Wide Angle Films, on the challenges faced during research that underwent to produce the film. She added, “We had to overcome the challenges like lack of archival material from the period of execution and to get access to the key members of the team. Our team did in-depth research, even before we formulated the narrative as the documentary brings this incredible ‘made-in-India’ story to viewers.” 

UIDAI’s Aadhaar system in India has transformed over 600,000 villages and 400 cities, serving as the foundation for various government programs, from financial inclusion to Direct Benefit Transfer initiatives, garnering global acclaim as an innovative digital identity model.

 ‘12 Digit Masterstroke’, produced by Wide Angle Films, is now exclusively available on DocuBay, inviting audiences worldwide to witness the extraordinary story behind India’s Aadhaar revolution.

Promo –

Tags: 12 Digit MasterstrokeAadhaar CardChief Royal ArchitectDabangDocuBayGanga KapavarapuGirish DwibhashyamSrikanth NadhamuniSujata Kulshreshthatech guruUIDAIWide Angle Films

RECENT POSTS

Kayhan Entertainment debuts ‘Smart KidZ’ on ZEE5 Kidz to champion emotionally intelligent storytelling
OTT

Kayhan Entertainment debuts ‘Smart KidZ’ on ZEE5 Kidz to champion emotionally intelligent storytelling

June 22, 2026
0

Mumbai: Kayhan Entertainment has announced the launch of Smart KidZ, its new animated edutainment intellectual property (IP), exclusively on ZEE5...

Read moreDetails
Prime Video
OTT

Prime Video unveils 15+ Indian and International titles ahead of Prime Day 2026 across six languages

June 22, 2026
0

Mumbai: As Prime marks a decade in India, Prime Video is building momentum for Prime Day 2026 with a curated...

Read moreDetails
MOMS Outdoor and Sony LIV turn Gullak Season 5 into an immersive fan experience
OTT

MOMS Outdoor and Sony LIV turn Gullak Season 5 into an immersive fan experience

June 19, 2026
0

Mumbai: MOMS Outdoor, the outdoor specialist unit of Madison World, partnered with Sony LIV to create an immersive fan experience...

Read moreDetails
ZEE
OTT

Z enables football growth in India through Zee5 subscriber-led initiative to build future talent ecosystem

June 18, 2026
0

Mumbai: Strengthening its long-standing commitment to creating meaningful impact through content and purpose-led initiatives, Zee Entertainment Enterprises Ltd. (‘Z’) has...

Read moreDetails
APAC is central to Prime Video’s global ambitions — both as a growth driver and a source of innovation: Prime Video’s Gaurav Gandhi at APOS 2026
OTT

APAC is central to Prime Video’s global ambitions — both as a growth driver and a source of innovation: Prime Video’s Gaurav Gandhi at APOS 2026

June 18, 2026
0

Mumbai: At APOS 2026, Prime Video's Asia Pacific leadership team outlined the company's regional strategy in a session titled The...

Read moreDetails
STAN
OTT

STANshop offers discounted ZEE5 Subscription ahead of FIFA 2026 to expand access to premium football content

June 17, 2026
0

Mumbai: STANshop, the commerce and rewards platform integrated within STAN, has announced discounted ZEE5 subscriptions at up to 25% off,...

Read moreDetails

LATEST NEWS

E3 Group

E3 Group strengthens sports marketing presence through India–Afghanistan ODI Series association

June 23, 2026
DoubleVerify Launches Industry-First Attention Measurement for Social Media, in Partnership with Snap

DoubleVerify expands DV Authentic AdVantage to Meta and TikTok, bringing AI-powered media optimization across platforms

June 23, 2026

ANALYSIS

Admitad launches OEM Advertising in India, unlocking 1.5 billion mobile users
Analysis

India’s online shopping market sees 16% growth in orders and 18% rise in GMV in first five months of 2026: Admitad

June 22, 2026
0

New Delhi: India’s e-commerce sector continued its strong growth trajectory in the first five months of 2026, recording a 16%...

PEOPLE

Ipsos
People

Ipsos announces strategic leadership appointments to accelerate Horizons growth agenda and AI-led transformation

June 23, 2026
0

Mumbai: Ipsos has announced a series of strategic leadership appointments across its global organisation as it accelerates execution of its...

MARKETING

Fiserv appoints Pratip Banerji as General Manager for India and South Asia
Marketing

Fiserv appoints Pratip Banerji as General Manager for India and South Asia

June 23, 2026
0

Mumbai: Fiserv, Inc. (NASDAQ: FISV), a leading global provider of payments and financial services technology, has appointed Pratip Banerji as...

Subscribe to Newsletters

ADVERTISING

Meta expands AI
Advertising

Meta unveils new AI-powered creative and creator tools at Cannes Lions 2026 to redefine advertising performance

June 23, 2026
0

Mumbai: Meta has unveiled a new suite of AI-powered advertising, creator and customer engagement tools at the Cannes Lions International...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

Why Fintech Marketing Needs to Evolve Along with India’s Digital Economy
Authors Corner

Why Fintech Marketing Needs to Evolve Along with India’s Digital Economy

June 23, 2026
0

There is an interesting shift underway in Indian fintech. For years, the industry has focused on building infrastructure, earning regulatory...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Royaloak

Royaloak appoints Team Pumpkin as integrated digital marketing partner to accelerate online growth

June 23, 2026
E3 Group

E3 Group strengthens sports marketing presence through India–Afghanistan ODI Series association

June 23, 2026
DoubleVerify Launches Industry-First Attention Measurement for Social Media, in Partnership with Snap

DoubleVerify expands DV Authentic AdVantage to Meta and TikTok, bringing AI-powered media optimization across platforms

June 23, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.