• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, March 4, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Dollar focuses on the ‘duke in distress’ in its new campaign conceived by Lowe Lintas

by Editorial
June 22, 2020
in Brand Stories, Featured
2 min read
Dollar focuses on the 'duke in distress' in its new campaign conceived by Lowe Lintas
Share Share ShareShare

Dollar Industries Limited, one of the leading brands in the Indian hosiery sector, has undergone a complete makeover. The brand’s new identity is a result of a meticulous brand architecture exercise led by LinConsult, the strategic consulting division of MullenLowe Lintas Group. The brand’s new identity reflects its readiness to adapt to changing consumer trends and contemporary fashion demands. To promote the new face of the brand, a campaign conceived by Lowe Lintas Kolkata was released soon after.

Vinod Kumar Gupta
Vinod Kumar Gupta

Speaking about the new identity, Vinod Kumar Gupta, Managing Director, Dollar Industries Limited said “Our new vision focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs. The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders.”

The campaign film featuring Bollywood star Akshay Kumar is directed by the renowned ad-film maker, Shiven Surendranath. The film opens with Akshay Kumar reading what a typical fairytale is to his daughter. He ends the story with an unexpected twist to what usually is a ‘damsel in distress’ plot. The film attempts at revisiting the stereotypical gender roles once set in stone by the society. It takes a progressive view on the subject by reversing the gender role in the story, ultimately reflecting the brand’s philosophy of keeping pace with the changing times.

Janmenjoy Mohanty

Commenting on the campaign, Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas said “These are fascinating times. We are perhaps living through every cliché about change we had ever heard. If ever there was a time to embrace change and new thinking, it is now. Dollar’s new point-of-view reflects this and urges us to begin from within, and wear the change we’d like to see in the world.”

The film celebrating the new identity of Dollar has been released across online and offline platforms. Since its release, the film has garnered over 100 million views.

CREDITS 

Agency: Lowe Lintas Kolkata and LinConsult

Planning: Anurag Prasad, Kritika Sawhney

Creative: Janmenjoy Mohanty, Mohit Arora, Nisheeth Srivastava

Account Management: Indranil Mitra, Siddharth Gautam

Production: Dharma 2.0 (Director: Shiven Surendranath)

Tags: Dollar IndustriesJanmenjoy Mohanty Lowe LintasVinod Kumar Gupta Dollar Industries

Related Posts

EPIC ON now streaming on Airtel Xstream platform
Featured

EPIC ON now streaming on Airtel Xstream platform

by Editorial
March 4, 2021
0

Mumbai: EPIC ON, a premium OTT platform from the IN10 Media Network, has tied up with Airtel Xstream, an aggregator...

Read more
Bollywood Hungama to deploy Outbrain Engage suite of products
Advertising

Bollywood Hungama to deploy Outbrain Engage suite of products

by Editorial
March 4, 2021
0

New Delhi: Outbrain announced today that it has signed an exclusive long-term partnership with Bollywood Hungama, the leading platform for entertainment...

Read more
Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

March 3, 2021
Anoop Karumathil Melethil, Maveric Systems

The focus on SEO would be high in 2021: Anoop Karumathil Melethil

March 3, 2021
Sunil Agarwal, Director, Vinod Cookware.

The new markets are big and largely untapped; we look at leveraging the first mover advantage there: Sunil Agarwal

March 3, 2021
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021
Abhijit Sanyal, Chief Strategy Officer, Youva

The first focus area for us, at Navneet Stationery- Youva, is ‘Speed & Agility’: Abhijit Sanyal

March 2, 2021
Tarunjeet Rattan – Managing Partner, Nucleus PR

PR professionals will have to explore new ways of creating a strong reputation for the brands they handle: Tarunjeet Rattan

March 2, 2021

Subscribe to Newsletters

Trending

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend
Featured

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

by Editorial
February 26, 2021
0

Kochi: Malayalam GEC Zee Keralam is introducing one of the most popular and viral musical shows 'Sa Re Ga Ma Pa...

Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

March 3, 2021
DotAsia elected Santanu Acharya as Board of Director

DotAsia elected Santanu Acharya as Board of Director

March 2, 2021
Tarun Katial and Puneet Johar join hands with PKTS to launch an AI-powered platform Genius Inside

Tarun Katial and Puneet Johar join hands with PKTS to launch an AI-powered platform Genius Inside

March 3, 2021
N S Easwaran steps down as Chief Sales Officer at Vikatan

N S Easwaran steps down as Chief Sales Officer at Vikatan

March 3, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.