At the moment when India is still dealing with a raging pandemic, the only way out is the entire nation getting vaccinated. Dominos India & Schbang the creative & technology transformation company joined hands with Indian musician Osho Jain to encourage everyone to get vaccinated against COVID-19 through the #HaathBadhaoIndia #VaccineLagaoIndia campaign.
The musical, ‘Kitna Kuchh Karna Hai’ featuring Jain himself highlights the importance of vaccination in order to beat the pandemic. A dismal Jain is seen reminiscing old times when one could go out freely, travel, go to college, meet with friends, showcased in the form of illustrations throughout. The illustrations showcase real stories collected from people through Domino’s social channels about how they would like to participate in activities post-vaccination. The video ends on a positive note with Jain securing a slot for the vaccine and encouraging everyone to book a slot for themselves.
The music video, issued in the public interest, encourages the nation to act collectively as a community to beat the virus with the help of vaccination.
Sandeep Anand, CMO from Domino’s commented, “With this campaign what we really wanted to do was create a positive movement towards vaccination by giving people a sense of all the things we can go back to doing in a post covid world – it’s all about love, friendship, and happiness.”
Commenting on the video, Harshil Karia, Founder of, Schbang said, “This digital campaign is a collaborative effort of artists, illustrators, musicians and filmmakers. I hope the music by Osho Jain inspires young India to get vaccinated”