Public broadcaster Doordarshan is set to telecast India’s tour of the West Indies, a month-long bilateral series comprising 2 Tests, 3 ODIs, and 5 T20Is, scheduled to take place from 12th July to 13th August.
The T20Is and ODI series will be telecast in Hindi, English, Tamil, Telugu, Bangla and Kannada on DD Sports along with the network’s regional channels DD Podhigai, DD Saptagiri, DD Yadagiri, DD Bangla and DD Chandana and Test matches on DD Sports. The primary telecast on DD Sports will be a combination of Hindi and English.
The aggregate reach of all the channels telecasting the series is over 160 million, claims Doordarshan.
Samskaara Entertainment will be the agency exclusively responsible for selling the ad spots across the DD network for the series. As the primary media rights holder, FanCode will stream the entire series on its digital platform.