National: Over the years, Dove has become a trusted beauty brand, known for its exceptional hair care range. Recently, the brand launched the Glycolic+ Hydration range to repair and restore hydration for dry, rough hair.
Dove’s Glycolic+Hydration range brings skin science to haircare with Hydra-Glycol, a blend of potent hydrating ingredients like Keratin actives, Glycerine, and Glycolic acid. This range revitalizes damaged, dry hair for up to 100 hours of hydration, treating hair with skincare sophistication. It includes shampoo, conditioner, and spray serum, offering a luxurious, sensory experience.
Sairam Subramanian, Vice President, Hair Care, HUL, said, “At Dove, we recognise that dryness is one of the first signs of damage and that your hair needs hydration. We are thrilled to launch Dove Glycolic+ Hydration which will help our consumers address unmanageable, dry hair and make them feel confident with hydrated, fluid smooth hair. Rooted in purpose and driven by science, this launch accentuates Dove’s promise to cater to the diverse hair needs due to damage.”
The Dove Glycolic+ Hydration range is available at leading retailers and e-commerce platforms across the country.
