Chennai: DRA Homes recently brought together over 350 homeowner families for its annual Customer Connect initiative – JoyFest 2026 at Wonderla, Chennai, creating a large-scale community experience that went beyond conventional home ownership.
The event, attended by more than 1,200 DRA family members, featured thrilling rides, curated family activities, music, dance, and shared moments of joy, highlighting the developer’s focus on fostering emotional connections with its homeowners. As one of the first large-scale, amusement park-based homeowner celebrations by a real estate developer in Tamil Nadu, the initiative reinforced DRA Homes’ customer-first philosophy.
Commenting on the occasion, Ranjeeth Rathod, Managing Director – DRA Homes, said, “At DRA Homes, our customers are at the core of every decision we make. This celebration is our way of expressing sincere gratitude to the families who have placed their trust in us and continue to be an integral part of our journey. ‘Home of Pride’ goes far beyond a brand promise—it represents our belief in building relationships that last well beyond handover. By creating meaningful shared experiences like this, we seek to deepen the emotional connection we share with every DRA family. Over the years, initiatives such as Puthandu Thiruvizha 2024 and Thai Thiruvizha 2023 have helped us build deeper, more meaningful connections with our customer community. As the real estate sector evolves, we believe long-term engagement and community-building are essential, and this is a philosophy DRA Homes has consistently stood by.”
Manoj Vasudevan, Head – Sales, Marketing & CRM, DRA Homes, added, “JoyFest 2026 reflects our belief that community engagement is a continuous journey. Through thoughtfully designed touchpoints like this, we aim to nurture lasting relationships, foster trust, and ensure every DRA family continues to feel connected long after they move in.”
Designed as a community-led engagement initiative, JoyFest 2026 exemplified DRA Homes’ commitment to treating customers as long-term partners rather than just buyers, reinforcing trust, loyalty, and enduring relationships. The celebration aligned seamlessly with the brand ethos of “Home of Pride,” highlighting DRA Homes’ focus on creating not just residences, but meaningful, long-lasting connections with the families it serves.
