Bengaluru: Thums Up, India’s homegrown cola brand, is giving cricket fans a once-in-a-lifetime opportunity to get up close to the prestigious ICC T20 Men’s World Cup Trophy through its ICC Trophy Viewing Experience at three of the country’s busiest airports. The initiative, in partnership with Delhi Airport and Adani Airports, transforms everyday transit spaces into moments of national pride, celebrating India’s deep connection with cricket.
The experience kicks off at Sardar Vallabhbhai Patel International Airport, Ahmedabad on 15 January, followed by Indira Gandhi International Airport, Delhi on 16 January, and Chhatrapati Shivaji Maharaj International Airport, Mumbai on 17 January. Fans can engage with the Trophy from 6 AM to 8 PM across all three locations. Delhi Airport will feature a dedicated ICC Trophy display, while Ahmedabad and Mumbai will host immersive LED mural photo zones for fan interaction.
Commenting on the initiative, Abhishek Gupta, Chief Customer Officer, Coca-Cola India and Southwest Asia, said, “Cricket is one of India’s most powerful consumption moments and has a unique way of bringing people together, and Thums Up has always shown up where that passion is strongest. By taking the ICC Trophy experience to India’s major airports with our partners at Delhi Airport and Adani Airports, we’re meeting fans in the middle of their everyday journeys, turning transit spaces into meaningful touchpoints that reflect the scale, confidence and boldness that define Thums Up.”
Arun Bansal, CEO, Adani Airports Holding Ltd., added, “AAHL proudly collaborates with Thums Up to bring the ICC Trophy to Ahmedabad and Mumbai airports, turning everyday journeys into vibrant moments of national pride, fan engagement, and innovative travel experiences. We are excited to bring such momentous occasions for our passengers, besides ensuring impeccable infrastructure services. Together, we’re redefining transit as a celebration of India’s sporting spirit.”
Thums Up’s ICC Trophy Viewing Experience reflects the brand’s long-standing association with cricket and its belief in sport as a unifying cultural force. From sending contest winners to the ICC World Cup 2024 in the West Indies to creating tech-led, immersive fan moments, Thums Up continues to turn major cricketing milestones into memorable, real-world experiences. By placing the trophy at key transit hubs, the brand is bringing the thrill of cricket directly to fans, making every journey a celebration of India’s sporting passion.
