Mumbai: India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt. Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham.
Reliance Animation & Rohit Shetty Picturez’s Little Singham, was launched in collaboration with Discovery Kids in summer 2018. It soon became the country’s favorite show in a very short span of time and helped propel Discovery Kids ratings, making it the fastest-growing channel in the kids’ genre in 2018. The Little Singham Mobile Game has further added to the IP’s success, hitting the top of the charts in the Arcade section by garnering more than 10 million downloads. The show is broadcast in English, Hindi, Tamil and Telugu and continues its trailblazing success story.
The Licensing and merchandising partnership with Dream Theatre will further extend the franchise by building a large and comprehensive licensing portfolio comprising toys, apparel, back to school, footwear, fashion accessories, bags, sporting accessories, FMCG promotions, retail partnerships and more.
“Little Singham is a phenomenal success story, showcasing the coming together of the best in business in India and Dream Theatre is thrilled to manage the licensing portfolio for the franchise. It has all the tick marks of engaging Indian storytelling, vast content library, popularity and platforms, making it a top licensing choice for partners,” said Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd.
Commenting on the partnership Tejonidhi Bhandare, COO, Reliance Animation, said, “We are excited to work with Dream Theatre to bring Little Singham products and services to our fans. The licensing program will offer them another opportunity of engaging with the brand beyond the screen and make Little Singham a part of their lives with authentic products across a wide-ranging portfolio.”