• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, May 23, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Digital Tech

Dream11 brings a fresh rendition of its Dream Big proposition this IPL

To launch an unprecedented 17 new ad films in its largest campaign yet

by Editorial
March 25, 2022
in Digital Tech, Featured, Marketing
4 min read
Dream11 brings a fresh rendition of its Dream Big proposition this IPL
Share Share ShareShare

Mumbai: Dream11, the largest fantasy sports platform, today announced the launch of a new brand campaign with a total of 17 new ad films featuring India’s top international cricketers, celebrities and social media stars for the TATA Indian Premier League (IPL) 2022. The brand’s Dream Big proposition launched in 2021, aims to motivate viewers to believe in their dreams, work hard and never give up in the face of adversity. In continuation, this year, Dream Big celebrates the country’s passion for cricket by bringing candid, heartfelt and inspiring stories of India’s cricket superstars to the forefront. Moreover, the series runs parallel with ‘Ye Main Kar Leta Hoon’ – a set of fun, quirky and contemporary ads that shine light on India’s young, diverse and social media savvy influencers as they recreate highly popular social media trends with iconic cricket heroes, keeping them and fans at the centre of the conversation.

To further permeate the crux of the campaign, Dream11 will leverage its continued Co-Presenting Broadcast Sponsorship with Star Sports and Hotstar for TATA IPL. The brand has been an Official Partner for the league since 2019 and is the Official Partner of 7 out of the 10 IPL teams.

Vikrant Mudaliar
Vikrant Mudaliar

Speaking about these initiatives, Vikrant Mudaliar, Chief Marketing Officer, Dream11 said, “As a brand that is young and synonymous to sports, our efforts during each IPL have been to bring fans closer to the sport they love. As an Official Partner of the Tata IPL 2022, we welcome fans back to what promises to be the biggest season yet. Under the umbrella of Dream Big, we continue to celebrate India’s spirit and love for sports, its players and fans. Whether through ‘Dream Big’ or the hugely popular ‘Ye Mein Kar Leta hoon’ series, we endeavour to inspire and delight fans and deepen our relationship with users, new and old.”

The first set of six TVCs under the Dream Big extension features the country’s most decorated cricketers, Rohit Sharma, Rishabh Pant, Shikhar Dhawan, Hardik Pandya, Ravichandran Ashwin & Jasprit Bumrah, who pay tribute to the unsung heroes from their formative years’ efforts that tug at the heart and are cornerstones of sports stories. A series of 25-second films in Hindi, Bengali, Tamil, Kannada and Malayalam with narration by the cricketers themselves recreate their inspirational journeys. Striking an emotional chord, they encourage fans to dream big without fear and be assured that the world will come together to make it true. This is strongly summed up in its tagline, ‘Jab Dream bada ho, toh koi akela nahi hota. Dream Big, Dream11’). The first video of this series features Rohit Sharma and his silent enabler, the grounds man who tirelessly kept the pitch ready for a young Rohit as he spent countless hours perfecting his skill. This has been released on YouTube, Disney+ Hotstar and all leading social media platforms, in addition to being broadcasted on Star Sports. The remaining films will be released through the course of the tournament.

Running alongside this is the latest instalment of the hugely successful Ye Main Kar Leta Hoon series with its archetypal light-hearted approach. In these 15-second TVCs, cricketers Rohit Sharma, Rishabh Pant, Shikhar Dhawan, Ravichandran Ashwin, Hardik Pandya, and Krunal Pandya, volunteer to recreate social media trends as they tell influencers Shantanu Maheshwari, Saurabh Ghadge, Neel Kolhatkar, RushTwins, Shweta Sharda, Srilakshmi, Dev Narayan Gupta, Srishti, Karan Sonawane and Ankit Mohan, “Ye Main Kar Leta Hoon, Aap Dream11 Pe Team Banao” (loosely translated as, “I’ll do this, you make a team on Dream11”). Set against the backdrop of everyday scenarios with references to recently viral online reels, the brand showcases that creating fantasy sports teams on Dream11 is just as exciting as being a part of a viral social trend, and can be done by anyone, from anywhere. The first two videos of this series feature Hardik and Krunal Pandya together with choreographers Rush Twins and Rishabh Pant with Neel Kolhatkar. These will be broadcast on Star Sports and Disney+ Hotstar while also being available on YouTube and all leading social media platforms. The remaining films will be released through the course of the season.

Both sets of TVCs have been conceptualized and developed by Mumbai-based brand and communication consultancy, TILT Brand Solutions.

Elaborating on the thought behind this year’s campaign, Adarsh Atal, Sr Director – Creative & Content at TILT stated, “Come IPL, we take a two-pronged approach to make a big splash with Dream11. For our first campaign we tapped into the insight that dreams are never dreamt alone. We picked up stories from our cricketer’s past and paid homage to the unsung enablers of each one of their dreams. On the other hand, we also brought back our much loved ‘Ye main kar leta hoon’ campaign and added a topical twist to it with our own take on the current social media behaviour and trends.”

As a unique extension to the IPL Campaign, Dream11 has also signed up Kartik Aaryan and Samantha Prabhu to promote a flat 50% off on the Mega Contest campaign for the start of TATA IPL 2022. There are four more films to promote this offer, making it a total of 17 films for this year’s IPL campaign – by far the brand’s largest burst across previous years.

Agency Credits:

Agency: TILT Brand Solutions, Mumbai

Production Houses/Director:

  • Dream Big: Nirvana Films/Prakash Varma
  • Ye Mein Kar Leta Hoon – StudioQ/Sukriti Tyagi
Tags: Dream 11Vikrant Mudaliar

Related Posts

Bobble AI receives Great Place to Work certification
Digital Tech

Bobble AI receives Great Place to Work certification

by Editorial
May 23, 2022
0

Bobble AI has announced that it has bagged the Trust Index’ Great Place to Work certification. This is the first...

Read more
SoCheers collaborates with MindPeers to strengthen its employees’ mental health
Advertising

SoCheers collaborates with MindPeers to strengthen its employees’ mental health

by Editorial
May 23, 2022
0

Mumbai: SoCheers joins hands with the MindPeers, adding renewed efforts, yet again, to effectively and strengthen its employees' mental health....

Read more
65 new brands advertised in 5 matches of IPL 15: TAM Report

News overtakes GEC as most popular channel genre in terms of advertising during Jan-Mar’22: TAM Report

May 20, 2022
Elon Musk becomes Twitter’s top shareholder after taking 9.2% stake in Twitter

Twitter Vs Musk: Will Fake Account Debate Hit Twitter Ads? 

May 20, 2022
Relatable Regional Language Content Driving Consumption: Karthik Nagarajan

Relatable Regional Language Content Driving Consumption: Karthik Nagarajan

May 20, 2022
Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’

Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’

May 19, 2022
AI combined with IoT has provided remarkable real-time information: Amitt Sharma, Founder and CEO, VDO.AI

AI combined with IoT has provided remarkable real-time information: Amitt Sharma, Founder and CEO, VDO.AI

May 19, 2022
Memes are something that everyone connects with: Taaran Chanana, MemeChat

Memes are something that everyone connects with: Taaran Chanana, MemeChat

May 18, 2022

Subscribe to Newsletters

Trending

ABP Group elevates Oommen Thomas to the role of National Head- Ad Sales.
Featured

ABP Group elevates Oommen Thomas to the role of National Head- Ad Sales

by Editorial
May 21, 2022
0

ABP Group has elevated Oommen Thomas to the role of National Head- Ad Sales. He will be responsible for the...

ffreedom app announces the launch of ‘Icons of Bharat’ in association with NDTV India

ffreedom app announces the launch of ‘Icons of Bharat’ in association with NDTV India

May 13, 2022
Ads that sparked controversy in 2021

Ads that sparked controversy in 2021

December 14, 2021
Byju’s ropes in Jiten Mahendra as Vice President-Marketing 

Byju’s ropes in Jiten Mahendra as Vice President-Marketing 

May 22, 2022
2022 will usher higher inclination by brands into the gaming industry

Skill and chance not the same; GST proposal detrimental to industry and taxman, bemoan players

May 23, 2022

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.