Mumbai: Dreame Technology has announced a global partnership with football icon Cristiano Ronaldo, naming him as the brand’s new Global Ambassador under the campaign theme “Dreame to Win.”
The partnership marks a significant milestone for the company as it strengthens its positioning in the global premium smart home appliances market. Dreame said the collaboration reflects its evolution into a globally recognised technology brand built on innovation, AI-driven systems, and high-speed motor technology.
According to the company, the alliance is rooted in a shared philosophy centred around discipline, perseverance, excellence and continuous improvement. The partnership aims to redefine modern smart living by combining Ronaldo’s global influence with Dreame’s intelligent home ecosystem.
Speaking on the partnership, Cristiano Ronaldo said, “I am always looking for partners who share my drive for excellence and my commitment to hard work. Dreame is a brand that innovates and delivers top-tier performance, making life easier and better. I am excited to join the Dreame family and support their mission to lead the global market.”
The campaign theme, “Dreame to Win,” has been developed as the central idea driving the collaboration. The company said the initiative aims to position intelligent technology as an enabler of efficiency, performance and high-quality living experiences.
Colm Chang said, “This is more than a sponsorship; it is a powerful alliance between a technology leader and a world-class sports IP. We recognize each other’s strength, vision, and long-termism. Cristiano’s spirit of focus and excellence resonates deeply with our mission to lead the industry and influence the world through intelligent technology. Together, we are committed to bringing a high-quality, future-ready living experience to households globally.”
As part of the collaboration, Ronaldo’s image will be integrated across Dreame’s product categories, including smart cleaning solutions, major home appliances, personal care devices, and kitchen appliances.
Manu Sharma, Global President of Dreame added, “Dreame’s dedication to breaking boundaries through innovation is something we truly believe in. We believe in the power of discipline and technology to improve lives. This partnership is an exciting opportunity to showcase how high-end technology and a winning mindset can create a better future for everyone.”
The company said the partnership is expected to strengthen Dreame’s global brand visibility while reinforcing its ambition to lead the high-end smart home appliance category worldwide.
