Bangalore: Kuku FM, a storytelling platform, is set to revolutionize the art of storytelling with its latest campaign featuring Dulquer Salmaan as the brand ambassador for South India. The partnership aims to bring regional stories and audiobooks closer to millions of listeners across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana, celebrating the rich cultural diversity of the South.
Dulquer Salmaan, known for his versatility and strong appeal among Southern audiences, embodies the values of Kuku FM – authenticity, innovation, and a deep connection to storytelling. In the new TVC, Salmaan takes viewers on a nostalgic journey as he recalls the comforting stories told by his grandmother during his childhood. “With Kuku FM, I’m excited to revisit the roots of storytelling and invite listeners to embark on a journey of self-discovery and inspiration with their vast genres and collections,” said Dulquer Salmaan.
In a unique approach, Kuku FM’s TVC is produced in Tamil and Malayalam, with dubbing in Kannada, Telugu, and Hindi, aiming to resonate with India’s linguistic and cultural diversity. The multimedia campaign, titled “Redefining the Art of Storytelling,” will be launched in two phases, starting with a social media campaign, followed by television, OTT platforms, and offline channels. With content available in eight languages and a wide range of genres, Kuku FM is leading the way in bringing storytelling that speaks to every mood, interest, and region.
“Storytelling is an art that transcends time, culture, and language barriers,” said Lal Chand Bisu, Co-Founder and CEO of Kuku FM. “With Dulquer, we’re thrilled to explore new horizons in Southern India, a region that’s rich in languages, history, and stories. Our mission is to empower our listeners across Bharat with stories that entertain, educate, and inspire. By partnering with an icon like Dulquer, who truly understands the craft of storytelling, we’re not only celebrating the past but also reinventing how stories are shared in the digital age. Dulquer is a prominent actor who resonates with both younger audiences and families, making him an ideal figure for our diverse listener base. His influence extends beyond cinema into the digital space, aligning perfectly with Kuku FM’s vision.”
Kuku FM’s platform has witnessed exceptional growth, particularly in Southern India, with over 1 million monthly active subscribers from the region, now accounting for 35% of the platform’s overall engagement. The demand for Southern language content has surged, with a 5x increase in monthly new subscriber additions over the past year.
Expressing his excitement, Dulquer Salmaan shared, “Kuku FM is doing something truly innovative by reinventing storytelling in a way that blends tradition with modernity. As someone who finds stories to be central to my craft and passion, I’m thrilled to be part of a journey that celebrates the soul of South India’s storytelling legacy while making it accessible for today’s generation.”
This collaboration invites listeners to rediscover the power of stories. Kuku FM, through its rich and diverse library, offers an opportunity to connect, learn, and grow with every story.
