New Delhi: EaseMyTrip, one of the largest online travel tech platforms in India becomes the official Associate Sponsor of the biggest South Indian awards in India. This is the first time that EaseMyTrip is the part of the global event, SIIMA. The partnership is conducive of EaseMyTrip’s attempt to many similar marketing initiatives as a part of their domestic and global expansion strategy.
The 10th edition of SIIMA, will host veterans of the Indian cinema along with the newbies who are behind the blockbuster movies each year, felicitating the best in each of its award’s category. The award recognizes and honors the best films and performances from the Telugu, Tamil, Malayalam and Kannada films and music released, lifetime contributions honors and a few special awards.
Speaking on the partnership, Nishant Pitti, CEO & CO-Founder, EaseMyTrip said, “We are glad to be the associate sponsors with the esteemed SIIMA Awards that is loved and watched by the entire country. The awards hold a special place to us as we too are fond of the South Indian Cinema which is rapidly growing and as an industry has been recognised at par with the Hindi Cinema in a very short span. It is our constant endeavour to keep up with our marketing efforts and are certain to have made the right choice’’
“It is a privilege to be conducting SIIMA’s 10th edition in Bengaluru and celebrating our common love – Movies. We are happy to be associated with EaseMyTrip as our travel partner in bringing all the South Indian stars together this year. Looking forward to a fruitful partnership,” SIIMA chairperson, Brinda Prasad, said.
Previously, over the years, SIIMA has marked its global presence in countries like Dubai, Sharjah, Malaysia, Dubai, Singapore, Abu Dhabi, Dubai, Qatar & Hyderabad. The award will telecast on Sun TV, Sun Gemini, Sun Udaya and Sun Surya; tapping each region.