Ecovacs Robotics, a home service robotics company, has unveiled Bollywood actress Yami Gautam as their first Indian brand ambassador. Aligning with the brand ethos, Yami will become a strong advocate for the brand’s legacy of innovation and robotic transformation that will be pioneering in the Indian market.
The partnership with Yami Gautam will mirror the brand’s vision of ‘Robotics for All’ with Ecovacs’ full range of home service robotics. As the brand ambassador, Yami will have a crucial role in revolutionizing customer recall, supporting the vision of creating accessibility and promoting the availability of robotics technology in India for the audience. Through her evolved audience, Ecovacs is optimistic to expand its horizons in the country and continue the innovation in smart robotics.
The brand has signed multi-platform advertising and marketing campaigns with the actress and has released its first film, mirroring the pulse of most households in the country. Summing the messy moments that one may witness, the film unveils all the hero DEEBOT offerings made by the brand to the Indian market. Through the partnership, Ecovacs and Yami Gautam together aim to simplify lives with tech and robotic advancements in India.
The film will be live across all social media and other digital platforms.
Commenting on the association, Johnny Zhu, Vice President of Overseas Business and Global Brand, Ecovacs Robotics shares, “We are thrilled to name Yami Gautam as our Indian Brand Ambassador that shall open newer realms for us in the country. Her confident, go-getter and futuristic charisma abundantly amuses the audience. Yami also shares the same vision of the brand to champion home innovation for all andEcovacs is looking forward to driving the robotics industry a punch above weight by this.”
“Ecovacs will continue to strengthen the global integration efforts and improve overseas business performance, especially in the Indian market. We see great potential and scope of innovation for the Indian market and are extremely optimistic to simplify lives with robotic technology. Ecovacs plans to invest more in the Indian market over the next few years, with the goal of keeping the leading position in the region,” he further added.
