Mumbai: Edelman, the Leading public relations firm, has appointed RanjitJathanna as Chief Strategy Officer (CSO) for a newly created functionality of “client programming”.
Jathanna, who previously held the CSO role at creative agency MullenLowe Singapore, will be tasked with handling business relationships, setting the strategy and managing the Edelman client team, across Asia-Pacific, Middle East and Africa.
He will report to Rupen Desai, Edelman’s regional executive vice chairman.
Prior to joining Edelman, Jathanna worked at MullenLowe in Singapore for two years, overseeing global strategy on Unilever’s brand Lifebuoy.
During his 18-year career, he has worked across Lowe’s offices in China and India, and also had a two-year stint at DDB in the Middle East.
“Strategies now need to be designed to earn attention. Edelman’s unique perspective on this aspect of communications is bang-on, as is the firm’s proven track record in the fields of data analytics, digital and social media engagement and public relations,” said Jathanna.
“I look forward to working with the firm’s clients and colleagues around the region to build amazing brands via culturally significant and world-shaping narratives.”
Rupen Desai said, “We continue to expand the senior bench strength of our strategic offer given the amazing opportunities clients present around relevant and thoughtful storytelling that is not bought but touches people’s hearts, minds or passions.
“We are delighted to have Ranjit join us in a significant leadership role. He brings an extremely strong regional creative planning capability to our vision of the new currencies for brands – attention and trust.”