Mumbai: EHL Hospitality Business School, an institution for hospitality and leisure management has appointed Ellerton & Co. as its agency of record for India.
The move expands the agency’s partnership with EHL across Southeast Asia since 2020 and signals the school’s deepening commitment to India as a strategic growth market. It will focus on building thought leadership that positions EHL as the Business School for the Service Economy, highlighting how hospitality education equips leaders for sectors far beyond hotels.
India’s planning agency, NITI Aayog’s 2025 report indicates India’s service sector constitutes nearly 55% of Gross Value Added (GVA) in 2024-25, making it the primary driver of economic growth, employing roughly 30% of the workforce with approximately 40 million new jobs added over the past six years. Furthermore, India’s service sector is expected to grow to $6 trillion by 2035, contributing 60% to the country’s GDP
EHL trains “Experience Architects”, professionals who combine Swiss rigour with genuine care. These skills are now essential across India’s service-driven economy: managing customer experience in global capability centres, delivering personalised service in private banking lounges and high-end retail, creating memorable wellness journeys, and leading family-run premium hospitality businesses.
“India’s services sector is the engine of Viksit Bharat, and the Budget rightly recognises the need to align education with employment and enterprise. EHL brings more than 130 years of Swiss excellence to this conversation. We do not train hoteliers alone; we develop leaders who can humanise technology, elevate every guest interaction, and drive sustainable growth across tech, finance, luxury retail, and beyond. Partnering with Ellerton & Co. will help us share these stories and support India’s ambition to lead the global service economy,” said Kanav Mata, Director & Regional Head – South Asia, Myanmar & Middle East, EHL Hospitality Business School.
Oliver Ellerton, founder, director Ellerton & Co. said, “Having graduated from a leading Swiss hospitality school and begun my career at The Ritz-Carlton, Kuala Lumpur, I have seen first-hand how service excellence translates into business advantage far outside the hotel sector. EHL’s approach is unique – it builds the exact blend of empathy and precision that Indian companies need to thrive in an AI world. We have been proud to support EHL across Southeast Asia since 2020; extending this partnership into India feels both natural and timely. Our role is to elevate the conversation and position EHL as the partner of choice for organisations seeking genuine service leadership.”
EHL Hospitality Business School is the global reference in education, innovation and consulting for the hospitality and service sector. Founded in 1893 as Ecole hôtelière de Lausanne, EHL Hospitality Business School offers programmes from apprenticeships to master’s degrees and executive education across campuses in Switzerland and Singapore. Ranked number one worldwide by QS for eight consecutive years, EHL is Switzerland’s only hospitality institution recognised as a University of Applied Sciences (HES-SO). Its Singapore campus serves as the Asia-Pacific hub, combining Swiss standards with regional relevance.
Ellerton & Co. is a public relations partner for brands and businesses across Greater Southeast Asia, Hong Kong, India, Japan and the Middle East. Beyond traditional PR, the agency offers integrated capabilities in branding, thought leadership, Investor Relations, Crisis Comms and stakeholder engagement. Its multi-award-winning team has supported more than 300 clients, from Fortune 500 companies to high-growth enterprises, delivering measurable results aligned with business objectives.
