New Delhi: Envy, the premium fragrance brand for modern Indians, has recently roped in Mega Star Akshay Kumar as the brand ambassador for Envy deodorants and perfumes. The brand-new line of French fragrance-based no-gas deodorants and perfumes marks the introduction of French perfume options in India.
Envy has established itself as a brand which offers rich fragrance options that capture the scent and essence of French elegance to Indian consumers. Building on its exceptional class of products, the brand is gearing up to launch its Envy French collection series to cater to the young audience who have developed a sophisticated taste in elegant fragrance.
The association with Akshay Kumar underlines the brand’s qualities of dynamism, machismo and popularity coupled with performance. Through his multifaceted and diverse acting portfolio, Akshay has represented the masses and has established himself as a leading youth icon of India. Similarly, with its new line of various perfume and deodorant options blended with rich French fragrances, Envy is committed to cater to Indian consumers who like to partake of global cultures and luxuries encapsulated in superior products at modest prices.
Speaking on the appointment, Saurabh Gupta, Director (Marketing & Sales) – Envy – Vanesa Care Pvt. Ltd.,said, “We were looking for someone who resonates with the youth of today to represent the brand Envy. And we couldn’t have found anyone better than Akshay who is indisputably a youth icon of India. The message he delivers through his body of work always speaks directly to the masses. Hence, he perfectly captures the brand’s ethos. Furthermore, his sense of style, aura, and the connection he shares with the millennial generation is something which will surely help us to enhance the brand recall value amongst our target audience.”
Akshay Kumar, added, “Grasse in France is known as the world’s perfume capital. And Envy’s products are blended with French perfumes, managed to capture the fragrant essence of France. It goes without saying that I want my fans to use only the best, and I believe Envy is the brand that can best satisfy the sophisticated fragrance preferences of our modern Indians.”
Envy’s constant efforts to expand its enviably remarkable perfume portfolio are backed by its unrelenting focus on research and development. The brand’s commitment to providing Indian consumers with superior products has led Vanesa Care Pvt. Ltd., its parent company, to grow with approx. 40% CAGR in the last two years. This year, the company is aiming to surpass this figure, further strengthening its leadership position in the Indian deodorant and men’s grooming market segment.