Mumbai: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a Global Indian Entertainment Company, today announced its partnership Oppo Mobile Phones, a leading global smartphone device manufacturer and innovator. As part of the association, Oppo users in India can access Eros Now’s a massive content library consisting of over 12,000+ movie titles, original shows, music videos, and short-format content on Eros Now Quickie on the Oppo App store.
At a time when mobile consumption is growing exponentially, the over-the-top (OTT) platforms have emerged as the biggest gainers. Consumers spent three hours more on their mobile phones in the week ended March 27, 2020, as per the recent joint report by Barc India and Nielsen. The partnership between Eros Now and Oppo further accelerate this growth by offering users seamless access to premium content on their smartphones. As part of the deal, Oppo users can avail a one-month free subscription to Eros Now services.
This alliance is a result of Eros Now and Oppo’s shared vision to enhance consumers’ viewing experience. Eros Now’s robust content line-up delivered on Oppo handsets’ high-quality display caters to consumers’ demand for the superior binge-viewing experience. Also, with this deal, Eros Now further expands reach by offering a superior streaming experience for Oppo’s user base in India.
Commenting on the partnership, Ali Hussein, CEO, Eros Now said, “Strategic partnership, robust content line-up, and superior-tech backend has fast-tracked Eros Now’s a growth story. The association with Oppo, a leader in the smartphone market, enables us to deliver enhanced viewing experience to our existing and potential consumers using Oppo handsets. The inclusion of Eros Now App adds value to the services offered on the Oppo App store by providing consumers with the best of online streaming.”
In a statement regarding the partnership, Yajun Yan, Country Manager-OPPO Mobile Internet Business, said, “We are delighted to welcome Eros Now to team up with App Market. App Market is a safe, secure, and easy to use platform. We value such partnerships which strengthen our association with developers like Eros Now to provide rich content & services to our user base.”