Singapore: Eros International’s SVOD platform Eros NOW will invest $70 million in original content and roll out 100 new Originals that includes a mix of series, films and short-form content over the period of next 18 months.
Eros Digital Chief Operating Officer Ali Hussein shared the information in an interview to Variety at the backdrop of attending a panel discussion at Singapore’s Asia TV Forum & Market. Eros Digital is an arm of Bollywood studio Eros International.
“Over the last six to nine months, what Eros has made known to the rest of the industry is that we are looking to scale up our investment in the Eros Now platform,” Hussein said.
The company recently launched digital shows “Side Hero” and “Smoke” and a made-for-digital feature “Meri Nimmo”, directed by Bollywood hitmaker Aanand L. Rai.
“We are looking to make more relevant programming for the right kind of audience set in the country,” Hussein said.
The total investment in the original content slate will be in the range of $50 to $70 million.
“As a company, the logic is that we want to be genre agnostic. The comfort space is the work we do in fiction. Non-fiction is not necessarily a natural comfort area, but that’s an area we are trying to learn,” said Hussein.