Mumbai : Eros International Media has signed an agreement with Multi Screen Media. ErosNow, video-on-demand platform, has added Sony Entertainment Television (SET) India and SAB TV to its channel line-up which can be accessed at no additional cost.
“We are very excited to have partnered with one of India’s leading entertainment player Sony for providing premium television content on ErosNow platform. This strengthens our library with prime television programming from Sony and SAB TV, and helps deliver our subscribers with wide range of soaps, serials and reality shows,” said Rishika Lulla Singh, CEO of ErosNow.
“We are always looking to associate with leading entertainment portals to syndicate our content and expand our audience base. Digital syndication is a key focus for us and it’s important for us that we work with established and quality players in this space and from that perspective, ErosNow was a perfect fit,” said Uday Sodhi, EVP and Head Digital Business with Multi Screen Media.