Facebook has launched its brand collaboration manager feature – which aims to help creators build their businesses. On top of new features for creators, Facebook has also rolled out more updates on how creators can monetise their content.
Through the Brand Collabs Manager, brands will now be able to search and find creators to potentially establish deals and partnerships with. According to Facebook, the feature has been tested with limited partners and will open more broadly to others.
Facebook will also open its Ad Breaks program for more creators in the US. This will be done in stages and start with creators who create longer, original content which “brings people back and fosters a loyal community”, the statement added.
The social media giant will also expand fan subscriptions which allow fans of creators to pledge US$4.99 per month in exchange for perks such as exclusive content. It also includes a special badge highlighting their status as a supporter, and we are now expanding to more creators.
However, all creators using Facebook’s monetisation products must meet its monetisation standards and follow its content guidelines for monetisation.
In addition, Facebook will launch a limited program called Facebook for Creators Launchpad to help support creators it believes fans will seek out in Facebook Watch. It added that the program is by application only and allows creators in the program to earn money from their videos via Ad Breaks and get support connecting their content to larger audiences.
To bolster its content creator outreach, Facebook will also be partaking in annual online video conferenceVidCon to share more about its plans ranging from video, News Feed and monetisation. Its VidCon push will also include special appearances by a range of creators, including Huda Kattan, Laura Clery, Julius Dein, 80Fitz, The Crazy Gorilla, Nala Cat, Doug the Pug, and more.
Facebook has also rolled out its Facebook for Creators site and mobile app to Android users as well, which was previously only available on iOS. Lastly, it will begin accepting applications for rights managers for creators. This will allow creators to control where and how their original content appears.