Mumbai: Independent creative powerhouse Famous Innovations has announced the appointment of advertising veteran Shiv Sethuraman as Chief Transformation Officer, marking a significant move in the agency’s journey towards strategic growth, regional expansion, and global integration.
With over two decades of leadership across some of the world’s most respected networks, Sethuraman brings a wealth of global and regional experience. His mandate at Famous Innovations will focus on scaling the agency’s capabilities, driving innovation across strategy, digital and content, and forging new business opportunities both in India and internationally.
An Industry Leader with Global Pedigree
Sethuraman’s career spans key leadership roles in India, France, and across South Asia. He has served as Managing Director at Ogilvy Paris, Group CEO at TBWA\India, and President at Cheil South West Asia. During this time, he led mandates for top global brands such as Louis Vuitton, Cadbury, and Adidas, building a reputation for strategic clarity, creative leadership, and a people-first approach.
“In the post-network world we live in, independent agencies are best placed to drive real change — they’re faster, hungrier, and closer to the work,” said Sethuraman. “Famous has the right mix of creativity, ambition, and culture. I’m excited to join the journey as we scale new heights together.”
Charting the Next Chapter for Famous Innovations
Founded in 2013 by Raj Kamble, Famous Innovations has grown into one of India’s most awarded independent agencies, known for its bold ideas and integrated creative offerings. With offices in Mumbai, Delhi, and Bangalore, the agency works with marquee clients such as Aditya Birla Group, Titan, L’Oréal, Pernod Ricard, Haier, Adidas, and American Tourister.
The agency has consistently punched above its weight on the global awards stage, earning recognition at Cannes Lions, D&AD, One Show, and Spikes Asia.
“Shiv is that rare blend of global pedigree and entrepreneurial mindset,” said Raj Kamble, Founder and Chief Creative Officer at Famous Innovations. “As we look to grow without losing our creative soul, I’m confident that Shiv will help us widen our impact while staying true to who we are.”
Sethuraman’s appointment comes at a pivotal time for Famous Innovations as it eyes regional expansion, new global partnerships, and deeper integration across creative, digital, and strategic services. His experience navigating both network environments and entrepreneurial setups positions him well to lead the agency through its next phase of transformation.
