Bangalore: Fastrack brings to India the ultimate dance event, enabling the youth to be a part of a full blown experiential event, the second edition of The Music Run™ at Clarks Exotica Convention Resort and Spa, at Bangalore on 19th August 2017 that will be followed by a lively after-run music festival.
The 5k run is a party in disguise that lets participants enjoy the best of all worlds with this year’s exciting music line-up with DJ Zaeden, DJ Shaan and Best Kept Secret. ‘The Sound Track’, the 5KM running course will be lined with over 120 speakers to pump out the most voted songs by participants on the Music Voting App across 5 interactive and themed music zones: rock, pop, old school, hip hop and dance. The Fastrack KM in the last leg of the run has the coolest experiences, with a customised tunnel night club experience at the Dance Zone, a Fastrack Chillout Zone at the Music Village and much more. Foam installations will set the tone for the entire run, with music podiums to strike a pose post the run and life-size beer pong and ball pits building the after party into the night. Mascots are set to pep the participants in the run, cheering them with fun goodies through the running track.
Speaking on this association, Ayushman Chiranewala, Head of Marketing – Fastrack said, The Music Run™ is a seamless blend of music and fitness, both of which are immensely popular amongst the youth today. Speaking the language of the young millennial through its products which denote energy, excitement and self-expression, Fastrack is bringing a first of its kind event to India. Coined as the worlds ‘loudest 5k’, the global popularity of The Music Run™ reinforces Fastrack’s vision as India’s iconic fashion and youth brand, allowing participants to #LiveTheBeat.”
Fastrack has also rolled out contests across its social media handles for free passes. With #SlaySquad, participants can tag their squad they plan to go to The Music Run with and stand a chance to win passes for their crew and themselves. Those who’ve bought their passes can upload a boomerang with #FastrackCrowdSurf to show how excited they are and stand a chance to win a shot at crowd surfing.
This global event is already live across 25 cities and welcomed 100,000+ Music Runners, 70+ sponsors and 30+ live artist performances. Following the whopping success of the first edition held in Bangalore in 2016, this year the Music Run™ is expected to be another rager.