New Delhi: Fast&Up, India’s leading sports and active nutrition brand announced their partnership with Airtel Delhi Half Marathon as the official energy drink partner for the 2020 edition. Fast&Up, which is dedicated to offering athletes and fitness enthusiasts quality nutrition to boost energy during training, will provide energy drink support to the runners with their Fast&Up products and help them enhance their performance on race day. The Airtel Delhi Half Marathon will once again have the best athletes from around the world, running alongside our national elite, in the heart of our capital city. ADHM will follow the highest level of safety standards, with bio-secure zones to ensure a COVID-free race for the elite runners.
While the Elite runners will be at the start line at Jawaharlal Nehru Stadium, on 29th November, amateurs from across the globe will join them via the exclusive Airtel Delhi Half Marathon Mobile App. Participation this year will be from a convenient location, wherever you are.
Along with associating with various brands from a wide range of sectors, the Airtel Delhi Half Marathon is also engaging with over 80 run clubs in the country, keeping in mind the affiliation of runners with ADHM. Fast&Up will also be providing them Reload and Energy Gel as a fuel for the marathon and engage the run clubs with various activities such as knowledge sessions, gamifications – spin the wheel, blogs from running centre and communication of hero products, among others on ADHM’s virtual platform – Playscape Active Hub as well.
Vijayaraghavan Venugopal, CEO at Fast&Up said, “It’s an honour and privilege for us to be associated with the world’s most prestigious half marathon. ADHM has been the frontrunner when it comes to the fitness revolution in India and the event has inspired many individuals to lead a healthy lifestyle. We are very excited to help runners across the country boost their performance through our products.”
Vivek Singh, Jt. MD, Procam International said, “Our runners have always been our topmost priority and we are continuously putting in efforts to ensure that they experience the magic of distance running. With this year’s innovative race format runners across India can be part of the world’s most prestigious half marathon – the Airtel Delhi Half Marathon using the exclusive mobile app. we are very delighted to welcome Fast&Up as the energy drink partner for ADHM 2020 as their products will certainly enhance the running experience for our participants. We look forward to a fruitful partnership.”
* For more information about the Airtel Delhi Half Marathon 2020, an World Athletics Gold Label Road Race, the website of the event is: airteldelhihalfmarathon.procam.in
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