FCB Group India and FCB Chicago win a Grand Clio for its campaign titled “Chatpat” in the Media Medium for the Use of Talent & Influencers in the Public Service category.
FCB India, FCB Chicago, and FCB Kinnect collaborated to create and recruit SOS Children Villages, India’s first brand ambassador – #Chatpat, to assist the childcare NGO in raising awareness and funds for the homeless and destitute. This social movement has been exceedingly successful, with numerous brands joining in. On Children’s Day ’21, a 10-year-old boy from Mumbai’s streets, Chatpat, shared ‘gyaan’ videos about street quirks.
Watch the winning film here:
Speaking on the big win, Rohit Ohri, Chairman and CEO of FCB Group India, said, “The Grand Clio is the highest honour that can be awarded to a piece of work at the CLIO Awards, and winning it is a testament to our FCB’s ‘Never Finished’ journey of creativity, innovation, and hard work. I am thrilled to see how the ‘Chatpat’ campaign has made history by winning hearts and becoming a highly acclaimed campaign across global award properties.”
“Chatpat wormed his way into every heart in this country. We have worked with so many famous actors and influencers…but the fun we had creating a social media influencer will forever be etched in the collective memories of team Chatpat,” said Swati Bhattacharya, Creative Chairperson, FCB India, on the grand win.
