MUMBAI: With over 10 million weddings taking place annually in India, Federal Bank said that it recognises that marriage is not just about traditions and celebrations—it’s also about building a secure financial future together. Federal Bank has announced the launch of its new campaign, #RishtaBhiPakkaFutureBhiPakka www.federalbank.co.in/rishtabhipakka-futurebhipakka.
This initiative looks to go beyond traditional wedding celebrations to empower couples with financial wisdom, ensuring that as they seal their relationship, they also secure their financial future together.
The bank explains that it has strategically combined its savings and deposits products for this campaign, recognising these as elementary building blocks for financial well-being. The offering includes what it calls high-yield savings accounts paired with flexible deposit schemes, designed specifically to help couples build a strong financial foundation together.
The Bank is celebrating the event by engaging in various celebratory activities at a wedding themed stage set up at Omaxe Mall near Chandni Chowk, New Delhi from 29 November 2024 to 13 December 2024. A bell-ringing ceremony for bride and grooms with families, photo opportunities in wedding attire in the presence of dancers and a guitarist dedicating songs to couples will aim to add to the wedding vibes.
This concept is designed to resonate with the essence of Indian weddings, where every promise and bond is meant to last a lifetime. Federal Bank toasts to a bond built on trust, safety, and assurance.
MVS Murthy, CMO of the bank said, “Marriage in India is not just a union of two individuals but a lifelong commitment of trust and shared dreams. With #RishtaBhiPakkaFutureBhiPakka, Federal Bank celebrates this sacred bond while empowering couples to build their financial future together. By combining our savings and deposits offerings, we’re providing newlyweds with the essential tools they need for financial stability. Our research shows that the first year of marriage is crucial for establishing strong financial habits, and we’re here to guide couples through this journey. Just as a strong relationship needs nurturing, a secure financial future needs planning – and Federal Bank stands committed to being a trusted partner in both.”
In addition to the mall activity, roadshow at locations such as Chandni Chowk, Vasant Vihar, Pitampura, Paschim Vihar, Nehru Place, Noida, and Gurugram is planned over the next five days, starting from Omaxe Chowk Mall. The roadshow will also be extended to 18 Federal Bank branches in the city to celebrate the essence of the campaign. The roadshow was flagged off by Sasidharan C M (VP & Zonal Head – New Delhi) and Alpna Gupta (VP & Regional Head – New Delhi Central) in the presence of customers and bank officials on 29 November, 2024.
