Ferns N Petals (FNP) has launched its first ever TVC ‘Emotions Gift Wrapped’ with Bollywood actors Anil Kapoor and Janhvi Kapoor.
Taking a step ahead with an improved brand ethos the brand celebrates emotions by being at the heart of everything. As a part of the strategy the campaign features 2 new brand films which exhibit the emotions and sentiments around gifting. Launched in 21 states across multiple mediums on TV, digital and 1000 Multiplex screens – PVR and Inox, the campaign is supported by a diverse ATL and BTL promotional initiatives. The TVCs which are being amplified digitally across social media have already racked up 65 million views.
Conceptualized by Mullen Lintas the TVC features the duo bonding over a surprise birthday celebration with Janhvi surprising Anil Kapoor with a bouquet of 66 red roses to commemorate his 66th birthday.
The second brand film approaches a sensitive yet wide spread issue of cyber trolling and the negative impact it has on one’s emotional wellbeing. The commercial symbolically highlights the current times when cyberbullying has regrettably become a part and parcel of everyday life.
Sai Thota, Head of Digital Marketing Ferns N Petals comments, “This is our first brand film initiative with the actor duo showcasing that Ferns N Petals is all about relationships, making sure that we share happiness and joy during all moments of life which goes beyond occasions and festivals. Since we are repositioning the brand from being a flower brand to a bigger gifting brand and are also going through a change in brand identity including the brand logo, we thought of reconnecting with our audiences where gifting is a perfect inclusion to our everyday life. The brand films celebrate the new age vibe and bring to life the fact how we as a brand would be a great inclusion as a gifting partner when people are going through their ups and downs in life”