Mumbai: The echo of Team India’s victory last evening still rings sweet, and Ferrero Rocher Moments, the delectable indulgence from Ferrero India (part of Ferrero Group), is looking to make it even sweeter! The company has launched a new digital celebration film starring actor Sara Ali Khan and the shareable pack of Ferrero Rocher Moments.
The film captures Khan beaming with excitement as she shares the news that Team India has won the match! All happy for this victory, she exclaims how perfect the match was and teases away to make the moment perfect with Ferrero Rocher Moments. Grabbing the pack, she highlights its shareability gleefully. She further encourages the audience to cheer for the India team by sharing Ferrero Rocher Moments, before joining her friends to share the pack with them.
As Khan reminisces this victory, the film showcases how Ferrero Rocher Moments elevates this celebration to ‘Make the Mmmmoment Perfect‘. The product has a creamy hazelnut and cocoa filling, encased in a crispy shell with cocoa sprinkles. Ferrero Rocher Moments said that it aims to deliver a multisensorial taste experience. The product positions itself as ebing an everyday sharing brand that can turn any occasion with loved ones into a perfect moment.
Zoher Kapuswala, marketing head, Pralines, Ferrero India said, “We’re thrilled to join the nation in celebrating this momentous victory. Our new film, featuring the captivating Sara Ali Khan, encourages everyone to share Ferrero Rocher Moments and create perfect cricket-frenzy memories with loved ones. We are leveraging moment marketing and permissive content by identifying locally relevant content for India and amplifying it with celeb endorsement to be enjoyed by Indian consumers. All victories are celebrated with sweets, here we give you the delectable creamy hazelnut taste experience in a crispy shell so that you enjoy this moment with a multi sensorial delight”.
Manufactured at Ferrero India’s plant at Baramati, near Pune, Ferrero Rocher Moments said that it is a part of the government’s ‘Make in India’ initiative. It is wrapped in a premium, sharing gifting pack.
The new digital campaign will be leveraged across social media platforms.
Link to the campaign film:
