New Delhi: Silicon Valley-based short video platform Firework has roped in former CEO of LCCIG and Director of Viber, Peter Lee as the Firework CEO for Japan. In addition, Marco Nadotti and Cindy Novak have been appointed as the Managing Director for EMEA and Head of Firework for Latin America respectively.
Former Alibaba and Tencent Head of Engineering Rick Zhuang has also been roped in to lead the Firework Engineering team. Gurgaon based Shivam Srivastava was also appointed as the Programmatic Lead for Southeast Asia, India, and EMEA.
Firework’s global expansion and its growth in the short video brand solution space have triggered the need to strengthen regional capacities.
Marco comes with two decades of experience, working in the industry across pay-TV, online, IPTV/cable, and mobile with brands like ESPN, Babelgum, blinkx, Bauer Media, and more recently SVP, Content for Vubiquity. Marco also worked and partnered with several Hollywood studios, mini-majors, music labels, standalone OTT services, and local content providers in licensing and distributing their content in multiple countries/regions, across all windows (EST, TVOD, linear, SVOD, AVOD, FVOD).
Head of Firework in Latin America, Cindy Novak co-founded Wild Technologies in Brazil and later moved to the US heading publisher development for Terra Network’s EZ Target Media division, a part of Telefonica Group. Rick Zhuang, on the other hand, headed Engineering for Tencent and Alibaba where he led product development for TMall platform. The Indian team was joined by Shivam Srivastava as their programmatic lead overseeing South East Asia, EMEA, and India. Shivam had a global role for business development for the Chocolate platform and Head of Strategic Sales at Sify before joining Firework.