• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, May 25, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Firstlight Media Flexes Innovation Muscle with Google Cloud Tools

by Editorial
April 30, 2022
in Featured, OTT
2 min read
Firstlight Media Flexes Innovation Muscle with Google Cloud Tools
Share Share ShareShare

Firstlight Media announced that it is collaboratively working across a suite of Google Cloud products to innovate new, cloud-native monetization, personalization and content delivery capabilities – most notably Free Ad-Supported Television (FAST) – for the next generation of OTT platforms.

As part of its expanding relationship with Google Cloud, Firstlight Media’s research and development team is driving creation of three new opportunities for the industry: the ability to bring FAST services to Google Cloud; the use of Google Cloud data and business intelligence tools to drive real-time OTT data and recommendations; and the use of Google Cloud’s Media CDN to support the high-quality, low latency video delivery demanded by consumers.

“There are tremendous opportunities for the OTT industry within the massive library of Google Cloud tools,” said Juan Martin, CTO and Co-Founder of Firstlight Media. “Working in concert with Google Cloud and other cloud-native partners, we’re consolidating the best media tools that Google Cloud has to offer to drive user engagement and monetization in OTT streaming”

Designed to accelerate the industry’s shift to cloud-native platforms, the collaboration encompasses multiple areas of work that directly align with Firstlight Media’s Video Pipeline, Video CMS, and User Experience core product areas. Among them:

  • Enabling video stitching for virtual, ad-supported channels, using manifest manipulation for server side ad insertion and Google Ad Manager;
  • Using BigQuery, Looker, Spanner and other Google Cloud data tools to support a real-time data pipeline and working with Google AI to pilot a media-specific recommendation engine that drives personalization and engagement; and
  • Using select technical access to Google Cloud’s high performance Media CDN to perform in-market tests to improve VOD performance and develop new live capabilities, including low latency streaming.

“Google Cloud is committed to collaborating with customers and partners to help them build cloud solutions that advance their efficiency, performance, and scalability practices,” said Anil Jain, Managing Director, Media & Entertainment Industry Solutions. “We’re pleased to work alongside partners such as Firstlight Media to develop these solutions and help customers across the entire OTT industry move forward in their cloud journeys.”

Tags: Anil JainFirstlight MediaGoogle Cloud ToolsJuan Martin

Related Posts

Unprecedented reversal in Cable & Satellite Subscribers’ base, Cable homes see a positive trend in rural and urban households: Chrome DM
Featured

Chrome DM Wk 20: English news genre retains top gainers position with 5.16 pc growth

by Editorial
May 25, 2022
0

According to Chrome Data Analytics and Media data for week-20, 2022, English News genre has retained its top gainers position...

Read more
Ready Player Me announces partnership with video streaming service Mzaalo
Featured

Ready Player Me announces partnership with video streaming service Mzaalo

by Editorial
May 25, 2022
0

Avatar creation platform Ready Player Me has announced its latest collaboration with blockchain-based video streaming service Mzaalo. Starting today, Mzaalo...

Read more
TAM Sports New Logo

Average count of Categories, Advertisers and Brands soars in last 4 weeks of IPL 15: TAM Report

May 24, 2022
Customers’ faith in insurance as a secure financial instrument has been bolstered by the pandemic: Vinit Kapahi, Aviva India 

Customers’ faith in insurance as a secure financial instrument has been bolstered by the pandemic: Vinit Kapahi, Aviva India 

May 23, 2022
2022 will usher higher inclination by brands into the gaming industry

Skill and chance not the same; GST proposal detrimental to industry and taxman, bemoan players

May 23, 2022
Standards and guidelines have not kept pace with digital advertising transformation: Dhiraj Gupta, mFilerIt

Standards and guidelines have not kept pace with digital advertising transformation: Dhiraj Gupta, mFilerIt

May 21, 2022
Average count of Categories, Advertisers and Brands soars in last 4 weeks of IPL 15: TAM Report

News overtakes GEC as most popular channel genre in terms of advertising during Jan-Mar’22: TAM Report

May 20, 2022
Elon Musk becomes Twitter’s top shareholder after taking 9.2% stake in Twitter

Twitter Vs Musk: Will Fake Account Debate Hit Twitter Ads? 

May 20, 2022

Subscribe to Newsletters

Trending

Campaign India founder editor Anant Rangaswami no more
Advertising

Campaign India founding editor Anant Rangaswami no more

by Editorial
May 24, 2022
0

Anant Rangaswami, founding editor of Campaign India, has passed away. A well-recognized personality in India’s media and advertising sector, Rangaswami...

Dainik Bhaskar bags Gold for Best Covid-19 related photography at WAN IFRA Asian Media Awards

Dainik Bhaskar bags Gold for Best Covid-19 related photography at WAN IFRA Asian Media Awards

May 24, 2022
Bata India launches 24×7 Casual Collection with a campaign starring Disha Patani

Bata India launches 24×7 Casual Collection with a campaign starring Disha Patani

May 24, 2022
Layoffs and startups: Par for the course?

Layoffs and startups: Par for the course?

May 24, 2022
#DevarBhabhiDay

News18 India to celebrated 23rd May as #DevarBhabhiDay marking 1st anniversary of the show

May 18, 2017

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.