Lucky jersey pehenke, lucky kursi pakadke, bina hile hila denge hum, India ko jeetayenge hum. For its Marie biscuit campaign, Bisk Farm acknowledges all the superstitions that fans practice for the Indian team to win the match. Be it sitting in a particular position, or praying to different deities, and wearing multiple charms, there is no stone a fan will leave unturned. But in all of this madness, if one needs a moment of ‘me’ time, there is no better way to claim it than enjoy a cup of tea with Marie biscuits.
Featuring former skipper Sourav Ganguly, who is the brand ambassador for Bisk Farm Rich Marie biscuits, the campaign shows the fan’s way and belief of contributing to the success of the Indian cricket team. It also has Ganguly reenacting his signature jersey-waving act, this time not from the Lord’s pavilion but from the comfort of his couch.
Vijay Singh, Managing Director, Bisk Farm, said, “India is a cricket crazy nation. We feel, there’s a huge contribution of the Indian fans who for their passion for the sport, have transformed the game into a religion in India. Sourav Ganguly is a celebrated personality in India for his immense contribution to Indian cricket and we feel this campaign with Sourav Ganguly in the lead touches all the right chords to create excitement amongst the Indian cricket fans. Cricket is celebrated across all spectrum of life, and biscuit is consumed by everyone and hence it offers a great opportunity for us to promote the brand. We are confident that the campaign will perform well and contribute to our overgrowth in this cricket season.”
Conceptualised by SoS Ideas, the 360-degree campaign went live on October 14 during the India vs Pakistan match.
Souvik Misra, Director, SoS Ideas, said, “We are extremely excited to be part of this Sourav Ganguly Cheer for India campaign, which is very quirky, over the top and plays deep into the Indian psyche of sports! Let us all cheer for India.”
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