Gurugram: Smartphone brand Huawei has awarded its India (CBG, Huawei Brand) digital mandate to FoxyMoron. The account will be serviced by the agency’s Gurugram team.
As part of the mandate, FoxyMoron will build the brand’s social media presence across platforms through strategic planning and innovation. The agency will be responsible for developing in-depth strategy, engaging content and execution along with design for the brand.
Talking about the win, Pratik Gupta, Co-founder, FoxyMoron said, “The win cements our Gurgaon team’s continued growth trajectory. This is a sizeable win for us given the different services and verticals we will be working with them on. For us, this win marks the coming of age of the efforts of Prachi and her team. We’re excited with the announcements we want to make and this is just the beginning!”
Prachi Bali, Business Head- North, FoxyMoron added, “We’re thrilled at the opportunity to partner with a brand like Huawei, which occupies a unique space in the market and in the eyes of the consumer. It is one of the leading innovators in the category & also one of the most premium and reliable brands for the consumer. Furthermore, since we’ve worked with a range of telecom devices in the past and know the category well, it pushes us to leverage that knowledge and devise better solutions for the brand.
The world’s 5th largest spender in R&D, Huawei is a leading smartphone brand in India with popular devices like P30 Pro. The brand has successfully forayed into the SmartWatch segment with its recently launched Huawei Watch GT2.