Mumbai: On 16th October the Free Press Journal has changed its masthead to “Free Food” Journal to draw the nation’s attention towards the issues of food wastage and food donation.
The Initiative by Taproot Dentsu and Free Press Journal on 16th October, the occasion of World Food is the second in the series of initiatives between Taproot Dentsu and Free Press Journal. They started this movement on 29th August 2019, National Sports Day, by changing our 90-year-old brand name to “Free Sports” Journal and Now on 16th October to shine the spotlight on the issue of food wastage and food donation.
The statistics reveal that 5,00,000 million worth of the food is wasted in India every year, which is 40% of the total produce, while 200 million people go to bed hungry every night. 40% of children stunted due to hunger. In order to address this issue, on the occasion of World Food Day, Free Press Journal has dedicating two full pages with articles written by Sanjeev Kapoor, Gauri Devidayal, Luke Coutinho, and by representatives of Roti Bank, Annamrita, Community Fridges, highlighting different aspects of the problem and the solution.
Abhishek Karnani, Director, Free Press Journal, has to say: “This is one of the most pressing issues that India is facing. A number of NGOs and organisations, including government bodies, have been working on finding solutions to this issue for the last 4-5 years. We want to do our bit to contribute and to raise awareness about the issue. By changing our masthead to reflect it, we are reflecting upon and dedicating two full pages to amplify this it. We will be taking this idea forward through the year, shining the spotlight on multiple issues – like access to education, healthcare, safety, etc., on relevant national and international days.”
The idea was brought to us by Taproot Dentsu, one of India’s leading advertising agencies. Here’s what its Chief Creative Officer and Co-Founder, Santosh Padhi (Paddy), had to say: “I’m glad that we have the platform to give this issue the importance it deserves. And I’m even happier to say that we have managed to get quite a few NGOs to partner with us and accept donations, who are also just a phone call away in case you want to donate leftovers from a party, wedding or gathering. So, we have a strong call to action well integrated.”
At the second page, list of NGOs, that help provide different solutions, with their contact details were listed. Beyond the pages, the Free Food Roundtable will keep adding and addressing more on this issue as well.
Free Press Journaldon’t just want to be writing about the changes that India witnesses daily but also aims to play a part in changing India for the better.