Fujifilm India announced the launch of a new on-ground experiential retail marketing campaign in 10 strategic locations across the cities of Kanpur and Lucknow in Uttar Pradesh. The campaign has been launched with an aim to give passerbys a sneak peek into Fujifilm’s flagship Instax series via the installation of a large sensor-based model of the Instax camera, along with an Instax branded mini truck.
The sensor-based installation is built to react with a camera-like flash when someone crosses it. With this, the brand aims to catch the attention of people, and give them the experience of standing in front of an instant camera. The Instax branded mini truck, on the other hand, will hold a display of the brand’s bestselling, key products. Visitors can get a feel of the cameras, along with printed photos of themselves on-the-spot, and carry the memory in their pockets. The truck will also be equipped with fun selfie backgrounds for visitors.
Speaking on the campaign, Arun Babu, General Manager, EID, Optical Devices & Instax Division, Fujifilm India said, “Engaging with customers on-ground became a challenge we had to face during the pandemic. However, as the world moves towards a post-pandemic digital era, we are glad to resume on-ground engagements with this unique and one-of-a-kind brand campaign. We believe that experiential marketing is a powerful tool to give people a view into the ethos of a brand. Our goal is to strengthen relationships with our existing customers, while also fostering new ones, by positioning Instax cameras as leaders in the instant camera segment. Driven by the feelings of candor, simplicity and nostalgia, we aim to strike multiple chords as we always have, with this activation.”
The campaign will be activated on the 17th of August.