Mumbai: Future East Film, an artistically driven, global production company creating award-winning films and commercials, shareable stories and branded content has today announced the appointment of Hemang Chheda, experienced advertising professional with the experience of producing over a hundred advertising projects as its new producer.
Commenting on the appointment, Ashim Ahluwalia, Director, Future East Film says, “Future East Film has an exciting future mapped out. We are going to increase the focus on our commercials arm and will soon be entering some new business verticals. At this stage of the company, we needed someone with not only an understanding of the creative side but also the business acumen to support our future plans and growth. Hemang brings with him solid experience, and the best part is that he shares our vision for the future.”
“Future East Film has been doing path-breaking work. I am excited about the company’s vision and look forward to playing my part in not only creating more award-winning work but also in their journey into exciting new verticals. I am looking forward to building projects outside of the traditional advertising sphere with global clients like Jio, Vice, and Alt-Balaji,” said Hemang.
Future East Film’s commercial arm has been a part of the industry’s most successful campaigns. It continues to work with the world’s biggest and most distinctive brands having produced TVCs for L’Oréal, Mercedes Benz, Toyota, Visa, Sony, Unilever, P&G, Reliance, Tata, Marico, and several others.
Hemang Chheda has risen the ranks from working as a Director’s Assistant to being a sought-after Creative Producer in Indian Advertising. Over the last 13 years, he has worked with some of the biggest brands, celebrities, and advertising creative minds. He has been responsible for numerous award-winning campaigns around the world.
Hemang produced the ‘Touch the Pickle’ campaign for Whisper, P&G. It has won numerous awards in India and abroad. It won the Glass Grand Prix at Cannes Lions, first in its category. Hemang is no newcomer to awards, having produced projects that have won prestigious prizes at Kyoorius, Spikes, One Show, D&AD and Cannes Lions.
He has produced over a hundred advertising projects, one feature film, three international animation films including one for Disney and much more.