Noida: In a trend setting industry first move, India’s favourite music app Gaana on Friday announced the first ever LIVE online launch of famous singer-rapper Badshah’s maiden album ONE. The album has already set the charts on fire with its single Heartless by crossing a whopping 1.5 million streams on the launch day itself. The successful launch of Heartless amidst much fanfare on Gaana is set to bring in a paradigm shift in the way music album launches are done in India.
Commenting on the launch of Heartless, Mr. Prashan Agarwal, CEO Gaana, said, “With online music streaming gaining massive momentum amongst consumers on Gaana – 75 million monthly users and nearly two billion play-outs per month – the music industry is looking at connecting with music fans instantly and directly through live album launches on Gaana. Badshah has a huge fan following amongst the millennials and hence Gaana is the perfect platform to launch and make the album an overnight success. We are very happy with the new milestone created by this album.”
Mr. Agarwal hoped that this will set the trend for similar launches in India since this was already become a norm in more mature markets in the west.
“We are thrilled to be partnering with Gaana and breaking a first time 24 hour record in India for the soulful ballad Heartless created by our artist Badshah. This is phenomenal and with the album launch on 17 Aug we can see the numbers rising manifold,” said Jay Mehta, Director, Digital Business, Sony Music.
“I am humbled and I can’t believe these numbers. Would like to thank Gaana for all the support and my fans for making it happen,” said Badshah.