Radikaa Sarathkumar, Chairperson and Managing Director, Radaan Mediaworks, was the winner of the Medianews4u GameChangers 2022 South – Lifetime Achievement Award. She was conferred the honour at the awards ceremony in Chennai on 31st May 2023.
The fifth edition of the annual event recognising path breaking contributions in the space of advertising, media and marketing awarded winners in 13 categories.
The citation reads as follows:
The Gamechanger 2022 South Award for Lifetime Achievement is conferred on Radikaa Sarathkumar, Chairperson and Managing Director, Radaan Mediaworks:
- For her pioneering contribution to television content on the back of a stellar and ongoing film career, changing the game by paving a path for film stars to embrace the small screen.
- For remaining an evergreen face of South TV and the undisputed prime time icon for families.
- For the continuing dedication to develop content that is loved by the masses in multiple languages.
Receiving the award, Radikaa, said, “Thank you Medianews4u for conferring this award. Usually when they say ‘lifetime achievement’ I run a mile. I have got miles to go. I keep thinking everyday is a new day. Everyday I get up thinking I want to be better than what I was yesterday, to be a better version of myself. When I look back, yes I crossed a big path as an actor, where there were a lot of preconceived notions of an actor coming into (the TV serials and production) business, where people have tried to steer you into their way of thinking. I have always tried to come away from that, keeping my head high and dignity intact. In creating something by which a lot of people say we have changed the way for other actors and producers. I am very happy that I have done that and was very successful, which is very essential. I took another route from a very well travelled road and started again. The challenges are immense and it is a wonderful learning experience. I am not stopping with this. ‘Lifetime’ means I have got more to go.”
