Mumbai: In a bid to capture a wider audience, Gameskraft, India’s fastest growing gaming company, has come up with a path breaking TV commercial for its most successful online game – Rummy culture. As part of its new TV campaign, Rummy culture’s new ad brings to the fore, the very reason Rummy was traditionally played – for fun and entertainment. The ad humorously captures the essence of being involved in playing the game and focuses on the excitement rather than the competition to earn more.
In fact, Gameskraft’s Rummy culture is the first online cash game to come up with a TVC after a gap of two years. The Rummy market had gone on a slumber and had stopped traditional TV advertisements, until Rummy culture’s path breaking TV campaign now. Prithvi Singh, Founder and CTO of Gameskraft, Rummy culture’s parent company, says, “Online rummy games were the first movers to advertise as far as cash games are concerned. But that was until fantasy gaming came along and changed the scenario. Now, Rummy is making a resurgence, a comeback of sorts, which I feel is very good for the gaming ecosystem.”
Rummy culture’s new 20 and 10 second TV ads will initially air across most TV channels across Karnataka, Tamil Nadu and Maharashtra. The 360 degree campaign will last for 28 days, capturing the attention of the viewers, urging them to loosen the competitive grip and rather enjoy the game. The ad also puts into perspective that online games need not be a single player entertainment. Says Prithvi Singh, “Traditionally Rummy games were played by families, bringing them together. But that whole aspect is lost nowadays as families have grown distant and also for want of time, it has become a single faceted game. Rummy culture brings them together for a nice entertainment session and that is exactly what we have tried to do with the ad. We have highlighted, through the ad, the fact that Rummy can be enjoyed together and families can once again see it as a collective entertainment platform.”
Launched in October 2017, Rummy culture is the debut game from Gameskraft. In just a short span of time, it has evolved as India’s fastest growing cash rummy platform, with over 1 million active players on its website and Android application. Offering best-in-class gaming experience with complete digital safety, Rummy culture offers multilingual customer support. Free to register, the platform offers generous welcome bonuses to first-time users.