Gemius, a full-service creative & digital media agency has won the complete brand strategy mandate for Rufil – a Jaipur-based dairy brand following a multi-agency pitch.
The account will be handled by the agency’s Surat office, which will handle all mainline advertising and services for the brand. Gemius will be managing the brand’s digital presence across verticals along with a comprehensive media strategy and investment for Rufil presence to strengthen in Northern India in the initial phase.
Speaking on this win Saurabh Pacheriwal, Co-Founder, Gemius, said, “We are glad to be moving ahead as Rufil’s creative & strategy partner. We look forward to our partnership and hope to build a dynamic media model to deliver the right messaging to their consumers and to further strengthen the brand in newer markets.”
When asked about the association, Abhishek Joshi, Director, Rufil, said “We are glad to have Gemius on board as our brand strategy and communication partner, as we found both our ethos on the same grounds and we decided to move ahead with them. We are
confident that this association with Gemius will help Rufil achieve the set target both in terms of brand perspective value as well as sales.”
With the creative media marketing approach and data-led insights; Gemius Design Studio is excited & confident to provide innovative solutions to Rufil.