Genesis Burson-Marsteller bags ZEE Entertainment’s nationwide PR mandate

Will manage public relations for the content company, including its corporate brand, broadcast & non-broadcast businesses.

Mumbai: Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, has bagged the public relations mandate for the global content company, ZEE Entertainment.

From a consumer outreach programme perspective, Genesis Burson-Marsteller will work to position ZEE as the entertainment destination and the powerhouse of creativity by following a strategic and customized communications approach across its various brands. While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I and tier-II markets. Handling the diverse bouquet of channels across movies and general entertainment in multiple languages like English, Hindi, Marathi, Bangla, the team from Genesis Burson-Marsteller will work closely with the team at ZEE Entertainment to ensure seamless integration and delivery to create business impact.

Speaking about the development, Sunil Buch, Head – Corporate Brand & Communications, ZEE said, “We are excited to have Genesis Burson-Marsteller as our communications partner. We look forward to their breadth and depth of expertise to manage our corporate reputation. We are confident in their ability to deliver strategic communications campaigns aligned with our business imperatives.”

Prathyusha Agarwal, Chief Marketing Officer, ZEE added, “At ZEE we are conscious of the exponential consumer connect and word-of-mouth that a strategic and focused PR programme can build. It’s our endeavour to create integrated communication across the corporate and channel brands and we needed a communications partner who has the apt expertise and scale. Genesis Burson-Marsteller was a perfect fit and we’re extremely excited to start this fresh journey with the team.”

Speaking on the new account, Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, said “ZEE has been an integral part of India’s entertainment and broadcast landscape for over two decades and is a household name associated with high quality entertainment and information programming. We are delighted that they have chosen us to partner them in managing the strategic communications of their corporate brand and channels. With committed teams, our strength in evidence-based, ideas-driven and result-oriented communications and the expanse of our presence across India, I am certain that this partnership will help strengthen and enhance ZEE’s reputation in India.”

Genesis Burson-Marsteller’s mandate for public relations includes:

• ZEE Corporate (Broadcast, Digital, Movies, Music & LIVE Business)
• Brands (Channels)

1. ZEE TV
2. GEC – ZEE Anmol
3. &TV
4. &Privé
5. &Pictures
6. Zee Talkies + Zee Talkies
7. Zee Marathi + + Zee Yuva
8. Zee Cinema + Zee Cinema
9. Movies- 5 channels: Zee Anmol Cinema, Zee Action, Zee Classic
10. Zee Bangla, Zee Bangla Cinema
11. Sarthak TV (Oriya)
12. Zee Kannada
13. Zee Cinemalu
14. Zee Tamizh (Tamil)
15. Zee Telugu
16. Zee Café
17. Zee Studio

• Non-Broadcast Brands:
  1. ZEE LIVE
  2. ZEE Talent
  3. ZEE Theatre