Mumbai: Get-A-Whey, an ice cream brand founded by two siblings, Jash Shah & Pashmi Shah Agarwal, along with their mother Jimmy Shah, has bagged an investment of Rs 1Cr for 15% equity in the first edition of Shark Tank India.
The investors included Ashneer Grover, MD and co-founder, BharatPe, Aman Gupta, CMO & co-founder, boAt and Vineeta Singh, CEO & co-founder, SUGAR Cosmetics.
Touted to be tastier than other regular ice creams out there, Get-A-Whey makes healthy ice creams from whey protein with no added sugar. Available in Mumbai, Pune, Delhi NCR, Bangalore, Surat, Hyderabad & Chennai across supermarkets, their website and online platforms, the brand is available in 12 international flavors and also sells 4 keto-friendly flavors. With a dream of dominating the healthy dessert market in the long run, the brand aims to expand its product offerings and reach out to a larger set of audience.
On receiving funding from Shark Tank India, Get-A-Whey co-founder Jash Shah said, “Being India’s first healthy ice-cream brand we wear that badge with honor and pride. Yet, that only means that we are more responsible towards our customers. Our ice creams have 10g of protein per scoop and just 4g of fat per scoop and with it we make sure that people indulge in it without worrying about the extra calories or sugar. While we have been receiving a great response for our brand, one of the best achievements for us is that a dream that started in our kitchen has now made its way on such a great platform like Shark Tank where the entire country can see what we’re trying to do.”
Speaking about the investment, Vineeta Singh, CEO & co-founder, SUGAR Cosmetics said, “I am excited to partner with the Get-A-Whey team to help scale the brand. Jimmy and Jash presented the concept of guilt-free, protein-rich ice creams with a lot of clarity and conviction. Along with Pashmi, I feel this mother-son duo will be able to create a well-loved brand of low-calorie desserts, which is a fast-growing market.”