Mumbai: Glad U Came, the multi-award-winning boutique PR and Influencer Marketing agency, has announced a series of strategic leadership appointments to support its next phase of growth, sharpen client delivery, and boost operational excellence in a dynamic and competitive communications landscape.
In a major leadership move, Pritesh Potdar has been appointed as Chief Operating Officer & Director. With more than 15 years of industry experience, Pritesh brings a strong strategic lens, deep operational acumen, and a people-first leadership approach. His appointment is expected to enhance internal systems, streamline execution, and help shape the long-term vision for the agency.
Joining the team as PR & Client Servicing Manager is Tejaswini Vishwakarma, who brings with her a rich portfolio of managing high-impact campaigns for global brands such as L’Oréal Paris, Mamaearth, Baskin Robbins, Singapore Tourism, Levi’s, Nike, Spotify, and Skechers. Her precision and brand-building expertise will play a key role in elevating client relationships and delivering seamless campaign execution.
Glad U Came also announced two key promotions from within the organization, underscoring its commitment to recognizing and nurturing internal talent:
Aanya Dewan has been promoted to Brand Strategist Lead. With over six years of experience, Aanya has been instrumental in onboarding notable clients like Domino’s, Patanjali, La Pink, Jackson Wang, and UCB. In her new role, she will focus on strategic growth initiatives and unlocking new brand-building opportunities.
Jyoti Kumari, a long-standing member of the team, has been elevated to Influencer Marketing Lead. Over her five-year journey at the agency, Jyoti has led award-winning influencer campaigns and cultivated enduring creator relationships. Her promotion reflects the agency’s culture of growth, accountability, and empathy.
“This new structure at Glad U Came enables our best people to offer focused, high-impact partnerships to clients. It brings disruptive creativity, agility, and fluidity to the table — elements crucial to transforming businesses and building iconic brands today,” said Maddie Amrutkar, Founder & CEO at Glad U Came. “These appointments reflect our vision to stay ahead of the curve while doubling down on creativity and strategy.”
