Mumbai: Gleneagles Global Hospitals proudly announces the nomination of ‘MISCALCULATION’, a soul-stirring and though-provoking short film on the oral cancer awareness, for the prestigious GIIFFA (Global Impact International Film Festival & Awards) 2017.
‘MISCALCULATION’, a Shutter steam Media production, written and directed by Prasad Kadam was made with an intention of diffusing a strong social message and highlighting the detrimental effects of tobacco consumption, which invariably deteriorates the health of the user along with the future and aspirations of his/her loved ones. The film showcases how a brilliant child had to give up studies leaving his dreams behind, and sell tea to manage the cost of his father’s treatment, who is struggling with oral cancer as a result of his tobacco addiction. The core theme and most touching part of the short film comes to the fore through an insightful dialogue wherein the boy mentions that, though his father adores him a lot, his love and addiction for tobacco dominates everything else in his life. Through this short film Gleneagles Global Hospitals tried to strike an emotional connect with the viewers and reinforce the message, Give-up Tobacco, Embrace Life.
Expressing his pride and exhilaration on this achievement, Ramesh Krishnan, CEO India Operations Division, Parkway Pantai said, “It is very gratifying to see our initiative “miscalculation” against the use of tobacco having achieved an unprecedented reach in society. It is always very fulfilling as a healthcare provider to run such initiatives in the larger interest of society. The recognition by GIIFFA 2017 is further testimony to our effort and encourages us to do more towards a societal cause.”
GIIFFA is an international film festival that showcases creative talents through short films, documentaries, Animation and music videos. Organized by Global Impact & Academy of Creative Excellence, this international creative platform aims to encourage such initiatives, invariably creating a global impact.