Bangalore: Globale Media, the leading AI-driven mobile advertising platform witnessed its ‘best-ever year’ in 2021. Globale Media recorded a massive 600% growth in revenue in the first two quarters of FY 2021-22, as compared to the first two-quarters of FY 2020-21.
With their operations starting in 2017 in Singapore and India, and subsequently in UAE in 2019, Globale Media has added a sizable number of partners in the SEA and the Middle East region and is looking to expand to a few more global markets by the end of FY 2021-22. The zero-debt company has been consistently recording substantial growth in revenues and has been changing the conventional means of advertising with its unique and innovative campaigns for advertisers in the APAC Region.
According to a report by Statista, Digital advertising spending worldwide is projected to increase from 378 billion U.S. dollars in 2020 to 646 billion U.S. dollars in 2024. Moreover, mobile advertising spending is forecast to increase from 276 billion U.S. dollars in 2020 to 495 billion U.S. dollars in 2024. Reportedly, digital ad spending grew by over 15 per cent in 2021. Consequent to this digital shift, the year that went by also saw some fundamental changes becoming mainstream in the industry, such as the use of AI and machine learning. The industry is innovating at a fast pace, making it easier for app marketers to target their audiences effectively.
Commenting on the growth, Bhavesh Talreja, Founder & CEO, Globale Media shared, “Our revenue in the first two quarters is 6X of what it was in the FY 2020-21. So, it has been a big year for us. Over the past year, we have helped app marketers scale with a variety of offerings such as App recommendation on OEM channels, Appography via P2P offline sharing apps, and exclusive placements with 100+ Top SDK partners; and we have been able to delight them by consistently meeting their KPIs. Consequently, we look to continue our bullish run towards the end of FY 2021-22 and look to end it on a high note.,” he said.
The huge rounds of fundings across sectors such as Fintech, short-format video categories, and AI-driven startups have enticed app marketers to target their consumers on the mobile channels and so, they have been spending in huge numbers for user acquisition and retention. Furthermore, to continue to help advertisers get more performance and higher ROI through Ad campaigns and to bridge the gap between advertisers and publishers, Globale Media would be launching a few more exciting products for advertisers by the first quarter of 2022.