Guardian Healthcare, the franchise partner for GNC in India, has joined forces with John Abraham, for its campaign, titled ‘No Compromise’.
The campaign will feature four videos that illustrate the negative impact of not using the right supplements on one’s fitness results. The brand’s aim is to emphasise to health-conscious consumers that they should not compromise on the supplements they take or the outcomes they want to achieve.
John Abraham encourages fitness enthusiasts to adopt a no-compromise approach towards their workout routines and supplements to attain their desired fitness goals. The campaign seeks to motivate people to opt for scientifically-backed solutions and not settle for anything less than the best. The ‘No Compromise’ wellness initiative aims to ensure that consumers do not have to compromise on their health and well-being.
“Today, many consumers are exposed to multiple health and wellness products and brands but not all have enough research or experience to deliver solutions that genuinely create results,” Abraham said. “I trust the cutting edge, nutritional science backed solutions GNC brings, built on a strong legacy, superior quality and innovation. I am delighted to be a partner with GNC India and pledge to inspire India to adopt the “NO COMPROMISE” approach to health and fitness supplements.”
Ashutosh Taparia, MD, Guardian Healthcare, mentioned, “We are thoroughly delighted to have a long-standing partnership with Abraham. Being an icon and inspiration for many in health and fitness, John has always lived by the approach of “NO COMPROMISE” when it comes to health and fitness products. He is synonymous with discipline, commitment and fitness which are values GNC and its consumers across India believe in.”
Ankit Kapor, CMO, Ananta Capital added, “The campaign comes from a simple insight that when you compromise on your nutrition, you compromise on your health and wellbeing. GNC, with more than 87 years of experience, has science-backed formulations and innovations that have earned the trust of consumers across the globe. We believe it is our responsibility to deliver world class products where there is “NO COMPROMISE” on the quality, ingredients and therefore the results for the consumers.“
Watch the film here:
Credits List:
Agency – Korra Worldwide, CEO – Gaurav Nabh, CCO – Deepak Kumar
Creative team – Himanshu Himthani, Rohit Gite, Akshay Dhingra, Sanyam Sharma, Vinnie Verma, Bijoy Labuktongbam
Client Servicing – Mehak Mittal, Akshita Kakkar, Jhanvi Midha
Planning – Abhijit Sharma
Business Development – Karan Arora
Production House – Ignition Films
Producers – Archana Iyer & Partha Sarkar
Director – Ken Rolston
