Goa: The advertising industry’s most prestigious gala festival, Goafest 2018, commenced in Goa, the inaugural day witnessed many industry stalwarts and top management professionals.
As the festival is also celebrating 50 years of the prestigious Abby Awards this year. As a gesture of recognising the stellar work of the much deserving talents and to foster creative thinking in India, the creative geniuses were felicitated with the Abby Awards. Today being the day one of the 3 day long festival the Publisher ABBY Awards and Media ABBY Awards were presented to the stellar performers in the respective fields.
Under the Publisher Abby Awards Jagran Prakashan Ltd bagged 5 metals that include 2 golds, 2 bronzes and a Silver. Apparently the company has won gold for its display advertising innovations for Dainik Jagran’s Amazon at your doorstep activation campaign and also for Best marketing of printed newspaper again for Dainik Jagran against ‘Creating the Newspaper of Day After Tomorrow’.
Times of India was awarded two gold – one for the Shindoor Khela for Cause related Marketing Initiative and also for Times Power of Print Campaign for Best Client-brand activation.
The following are the Winners of Publisher Abbys in 2018:
The creative talents were also presented the Media ABBY Awards in which a total of 212 metals were presented to stellar performances. Lodestar UM bagged 10 metals and topped the list with 4 gold, 3 bronze and 3 Silver, whereas Dentsu Webchutney was presented with 1 gold and 3 Silver. Lodestar UM bagged Gold for Best use of TV (Samsung NDTV Cameraphone Partnership), Best Use of Events (TOI Shindoor Khela), Best use of Branded Content (Samsung NDTV Cameraphone Partnership) and Cause Marketing (TOI Shindoor Khela).
Wavemaker walked away with 3 Silvers while Mindshare India was felicitated with 4 bronze metals. Other brands including Mindshare Bangladesh – Dhaka, The Social Street, Madison Media, GroupM Team Airtel, Havas Media India Pvt. Ltd., OMD India, MediaCom Communications Pvt Ltd and others also received different metals under different categories.
The following are the Winners of Media Abbys in 2018: