Mumbai: Godrej Protekt, India’s most trusted personal and home hygiene brand from Godrej Consumer Products Limited (GCPL),unveiled new TVC’s for Protekt Health Soap and Protekt Air & Surface Disinfectant Spray respectively. With this campaign, Godrej Protekt aims to communicate how both the brand and its offerings safeguard your family against germs, bacteria and virus
Conceptualized by Creativeland Asia, the two films feature mother and child duo as the protagonists, engaging in light-hearted conversations. The child is actively conversing with the mother about the advice usually shared by doctors. In the first film, while washing hands and bathing with Protekt Health soap, the child exclaims that this health soap gives 99.9% germ protection and has a great fragrance, unlike other health soaps which smell “hospital like”. In the Air & Surface Disinfectant spray film, while the mother uses the product, the child enthusiastically points out that is kills 99.9% germs and also kills cold and flu causing viruses. This spray has a great fragrance too.
In an interesting turn of events, in both TVCs, the mother is later revealed as a doctor. She puts her trust in the ultimate protection of Protekt for her family.This stresses the fact that a doctor or mother would want the best for her family and similarly Protekt is committed to ensure the family stays safe and healthy.
Speaking about the new films, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said, “Godrej Protekt has always focused on providing the best quality hygiene products to its consumers. Our TVC campaign showcase how Protekt Health Soap and Protekt Air & Surface Disinfectant spray are not just effective with 99.9% germ protection, but also comes with an added benefit of great fragrance. More importantly, we highlight the sentiment that Godrej Protekt truly cares and protect the family just like how one will do themselves.”
Commenting on both TVCs, Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “The effort with these TVCs for Godrej Protekt Health Soap and Air & Disinfectant Spray was to bring out the brand’s expertise in germ protection while also showcasing the delight in terms of product experience. We needed to create something just as delightful while delivering some pretty serious information as well. These banters between the expert mother and the smart kid do the needful in a memorable way.”
Protekt Air & Surface Disinfectant Spray TVC will be released in 6 languages including Hindi, Bengali, Marathi, Kannada, Tamil, and Telugu. While, Health Soap TVC will be released in Hindi, Bengali and Marathi.
TVC links below:
Protekt Air & Surface Disinfectant Spray: