Digital marketing agency Social Beat has announced the signing up of Digi Yatra Foundation as its newest client.
Digi Yatra, an initiative by the Government of India, is meant to transform air travel by digitising and simplifying every aspect of the journey. Using biometrics and technology, it seeks to offer travellers a seamless, hassle-free, health-risk-free and paperless experience from check-in to boarding.
This initiative prioritises data security, making air travel in India more convenient and eco-friendlier, informed an official statement. Their commitment to enhancing the digital travel experience aligns perfectly with the expertise and vision of Social Beat, it added.
Suneil Chawla, Co-founder, Social Beat, said, “With this partnership, both Digi Yatra Foundation and Social Beat are poised to achieve new milestones in the digital realm. Our seasoned team of professionals are committed to crafting tailored strategies that give the brand a new identity, and logo. The users of Digi Yatra will be treated to an enhanced web and app experience. Additionally, we will leverage a multi-channel digital marketing strategy to onboard six million app users by the end of the financial year. This will propel Digi Yatra to the forefront of the travel industry, delivering memorable digital experiences to millions of travellers.”
Suresh Khadakbhavi, CEO, Digi Yatra, said, “Digi Yatra policy is an initiative aimed at providing seamless and hassle-free experience for passengers at airports. Its main objective is to enhance passenger experience by eliminating the need for verification of ticket and ID at multiple touch points. The onus is on us to spread the news of its availability, and encourage passengers to use these services. So we need to spread the word by every means at our disposal. We felt that Social Beat with their vast industry experience would be our best partner on the social media front to amplify the advantages of Digi Yatra and to ensure that the project’s USPs and the objective of the Government of India reaches every individual.”
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