Gurugram: GoKwik, an ecommerce enablement platform, has partnered with Aman Gupta, Co-founder of boAt and investor-judge on Shark Tank India, for its first-ever brand campaign. The campaign is built around a shared belief that in Indian ecommerce, every second of delay can result in a lost customer.
For the past five years, GoKwik has been helping direct-to-consumer and ecommerce brands improve customer acquisition, conversion rates, repeat purchases, and reduce returns. The new campaign marks the company’s effort to introduce its growth-focused solutions to a broader audience.
According to the company, Aman Gupta’s entrepreneurial journey and experience working closely with founders made him a natural fit for the campaign. Having built one of India’s most successful consumer brands and mentored numerous startups, Gupta has witnessed firsthand the challenges brands face in converting online traffic into sales.
Speaking about the partnership, Aman Gupta said, “I have always liked what Chirag and the GoKwik team have built. The way Chirag thinks about e-commerce problems, the conviction with which he has built this, is rare. What started as a cash on delivery solution has quietly evolved into something much bigger and more important for Indian e-commerce. Most founders think growth comes from spending more money, but that is not always true. Sometimes growth comes from removing friction – and that is exactly what GoKwik is solving, by helping brands convert better, get more repeat customers, and grow kwik-er. GoKwik se zyada quick, chance hi nahi hai boss.”
The campaign highlights a key challenge in ecommerce: customer drop-offs caused by friction in the purchase journey. Through a series of humorous scenarios featuring Gupta navigating slow and frustrating experiences, the campaign underscores how delays can directly impact conversions and business growth.
Commenting on the association, Chirag Taneja, Co-Founder and CEO of GoKwik, said, “Aman doesn’t slow. Neither do we. He has built and backed companies at a pace that defines a generation of Indian entrepreneurship, and he understands this problem because he has lived it. So for us at GoKwik, this isn’t just a celebrity endorsement but a deeply shared conviction.”
GoKwik currently works with more than 15,000 brand partners, including brands such as boAt, Mamaearth, Levi’s, Plix, Rare Rabbit and Shoppers Stop. The company says it has processed over 500 million orders through a shopper network of 200 million consumers, making it one of India’s largest ecommerce intelligence networks.
According to GoKwik, brands using its platform have recorded revenue growth of 20–40%, driven by improved conversions and reduced customer drop-offs rather than increased marketing spend.
The campaign reinforces GoKwik’s positioning as a growth infrastructure partner for ecommerce brands, focusing on helping businesses scale by improving the efficiency of their customer journeys and maximizing the value of existing traffic.
